Product Manager
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Senior Growth Marketing Manager
Plentiful.ai
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteJob Level
Senior
About the role
- Own paid acquisition across digital channels (Google, LinkedIn, sponsored partnerships); test, optimize, and scale performance
- Lead SEO and conversion rate optimization on Plenful.com; experiment with content and form flows to improve organic MQL funnels
- Develop and execute integrated ABM programs in partnership with BDRs, sales ops, and Head of Marketing
- Stand up lead nurture/email marketing campaigns in collaboration with Head of Marketing and the BDR team
- Recommend, manage, and analyze the impact of an $XM budget across paid advertising and ABM tools, alongside finance and sales ops
- Build dashboards and attribution models to evaluate campaign impact (from MQLs to SQOs) in partnership with sales ops
- Collaborate with and manage external agencies and contractors
- Research and test new channels and emerging marketing technologies to engage ICP
- Iterate on campaigns using A/B testing, analytics insights, and content learning
- Serve as a thought leader to educate cross-functional stakeholders on best practices for demand generation and modern growth marketing
- Own the demand generation function and report to the Head of Marketing
- Hands-on role: strategize and execute, manage budget, and measure downstream channel impact for GTM team
Requirements
- 5–7 years of hands-on growth, performance marketing, or digital marketing experience in B2B SaaS
- Sales-led growth experience required
- Health tech experience preferred
- Demonstrated success owning paid search and social, SEO, ABM campaigns, and conversion rate optimization experiments
- Proficient with ad platforms (AdWords, LinkedIn)
- Proficient with CMS tools (Plenful.com is built on Webflow)
- Proficient with analytics suites (GA)
- Proficient with marketing automation and CRM platforms (Hubspot, Salesforce)
- Experience with modern martech solutions (ABM, enrichment, etc.) is a plus
- Experience managing marketing budgets ($3M+), forecasting spend, and measuring ROI
- Strong data-driven experimentation mindset and A/B testing experience
- Excellent project management skills; ability to guide campaigns from concept to launch with limited oversight
- Collaborative, resourceful, creative, and execution-oriented
- Passion for innovation, problem-solving, and bias toward measurable impact
