Plentiful.ai

General Counsel

• Own end-to-end negotiation of complex enterprise agreements—including MSAs, BAAs, DPAs, and security addenda—with large health systems and pharmacy organizations; build scalable contract templates to enable a fast-moving GTM team; navigate procurement processes at large institutions without sacrificing deal velocity; advise on deal structure, risk allocation, and escalation paths
• Serve as the company’s legal resource on HIPAA, BAAs, data privacy, and related healthcare regulations; advise the company on how legal and regulatory requirements impact our platform, customer relationships, and contracting; partner with Security, Compliance, Product, and Engineering to support adherence to applicable compliance standards; monitor the evolving healthcare regulatory landscape and proactively identify legal and regulatory risks; and provide counsel on issues involving liability, breach response, reporting obligations, and regulatory inquiries.
• Manage ongoing corporate governance and board-related legal matters; support future fundraising rounds including coordination with outside counsel on financing, cap table, and investor agreements; manage entity-level legal hygiene and corporate records
• Partner with People/HR on employment agreements, offer letters, equity, and policy matters; advise on hiring, performance, and separation matters across a growing team; help build a legally sound, people-first employee experience

VP, Legal – General Counsel

Marketing

• Design, own, and operationalize the ABM strategy for strategic & enterprise accounts
• Serve as lead project manager over the ABM motion: leading weekly game plan meetings, summarizing monthly executive report outs, tracking pipeline contribution from ABM programs and other KPIs leveraging data from Salesforce, Gong, and Hubspot
• Build and launch multi-channel, account-centric campaigns including targeted advertising, email marketing, personalized content, sales-aligned outreach sequences, sponsored partnerships, and collaboration with Event Marketing on field/event activations
• Recommend, contract, and implement ABM and demand gen tools that leverage AI to streamline manual work, improve personalized content experiences, and deliver targeted ads
• Partner with Product Marketing to develop GTM promotional plans to amplify Tier 1-2 launches
• Stand up and optimize email nurture programs aligned to both account-based and inbound motions
• Own paid acquisition across digital channels (Google, LinkedIn, sponsored content), continuously testing and optimizing performance to drive pipeline creation
• Lead website conversion rate optimization and SEO/GEO strategy on Plenful.com, improving demo conversion rates and organic visibility to create a more predictable inbound pipeline
• Own the forecasting and delivery of all demand gen budgets across paid media, ABM platforms, sponsored content and tooling, optimizing for ROI

Senior Account Based Marketing Manager

Product Marketing

• Own product messaging and positioning for Plenful's 340B suite, ensuring Sales, CS, and BDRs always have accurate, resonant messaging tailored to pharmacy directors, compliance officers, and health system operations leaders
• Lead the development of 340B-focused content across the full buyer journey: sales decks, battlecards, 1-pagers, case studies, blog posts, whitepapers, and objection-handling guides
• Drive sales enablement for the 340B solution: developing training materials, hosting regular sales trainings, and maintaining a current, accessible library of GTM assets
• Own customer marketing for 340B: sourcing proof points from CS, developing case studies, and producing expansion-focused content that deepens product adoption and supports retention
• Support partner marketing efforts alongside the Head of Marketing: contributing co-branded content, partner-facing collateral, and joint GTM materials that bring our strategic 340B partnerships to market effectively
• Support product launch communications for 340B feature releases: from internal rollouts and sales training to external-facing content and customer comms
• Partner with BDRs and the ABM Manager on persona-specific messaging and outreach sequences targeting 340B buyers
• Co-own 340B-themed webinar content and narratives with the Head of Marketing, helping craft compelling programming that drives awareness and pipeline.

Product Marketing Manager

QA Engineer

• Define and evolve the end-to-end quality strategy, ensuring it scales with product complexity and company growth.
• Establish processes, policies, and standards that enable consistent, high-quality software delivery across teams.
• Partner with Engineering and Product leadership to embed quality into planning, development, and release cycles.
• Design a risk-based quality model, focusing efforts on the highest-impact areas rather than exhaustive coverage.
• Create clear feedback loops between customer-reported issues, internal quality signals, and product improvements.
• Build the operating system for QA, including documentation, governance, and decision-making frameworks.
• Manage and mentor QA engineers over time, while ensuring clarity between strategy (manager) and execution (ICs).
• Serve as the final escalation point for quality standards and decisions, not day-to-day test execution.

VP, Legal – General Counsel

Senior Account Based Marketing Manager

Product Marketing Manager

Manager, Quality Assurance