Director of Product Marketing
Persado
CloudGo
Global Head of Revenue Marketing
Planet
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $162,600 - $203,200 per year
Job Level
Lead
Tech Stack
CloudGo
About the role
- Build, manage, and optimize demand generation, event marketing, field marketing, digital marketing, and marketing operations globally
- Develop and implement a multi-channel demand generation strategy to drive qualified opportunities and pipeline within the Target Account List
- Own pipeline targets, aligning marketing plans, channel strategies, and analytics with strategic bets
- Provide marketing support for sales teams in North America, LATAM, Europe, and Asia Pacific
- Lead global field marketing teams and Directors of Regional Marketing and Growth to ensure cohesion and collaboration with regional sales
- Oversee global events to boost brand awareness, customer loyalty, and lead generation
- Manage and optimize digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns
- Create outbound marketing and ABM frameworks aligned with sales objectives and tailored to specific industries
- Use advanced data and analytics to monitor, optimize, and strategically allocate the budget for maximum ROI
- Foster collaboration with Product Marketing, Comms, Sales, Data Science, and Revenue Operations to ensure alignment on messaging, campaigns, and metrics
- Hire, manage, mentor, and coach a high-performing team of Demand Generation, Marketing Operations, Event, and Field Marketing professionals
Requirements
- 10+ years of experience in B2B demand generation at a technology-focused enterprise-scale business
- 8+ years of management experience, building and scaling teams of 10 or more professionals
- Experience leading marketing directors who oversee regional or specialized functions
- Experience marketing technical products (data, analytics, platform) in D&I, Civil Government, Commercial sectors
- Experience supporting Go-To-Market motions
- Experience impacting sales teams in North America, LATAM, EMEA, and APAC
- Ability to learn complex technical domains, especially how Planet's unique data assets fit within multimodal AI models
- Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights
- Excellent communication, interpersonal, and presentation skills, with an ability to engage and influence stakeholders
- Ability to set a broader direction and bring cohesion across diverse marketing teams and regional leads
- Familiarity with AI-first growth marketing strategies and implementing solutions to scale
