Persado

Director of Product Marketing

Persado

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Job Level

Lead

Tech Stack

CloudGo

About the role

  • Define and continuously refine product positioning and messaging across product tiers
  • Articulate unique differentiation in a competitive AI landscape and ensure consistency across channels
  • Own market-facing narratives including platform white papers and thought leadership
  • Author and oversee creation of product data sheets, solution briefs, white papers, and gated content
  • Develop explainer videos, demos, and visual storytelling assets
  • Drive website content authorship, SEO optimization, and lead-gen focused copy
  • Provide input to SEM strategy, ad copy, and A/B testing of campaign messaging
  • Partner with demand gen/inbound teams to optimize gated content and conversion pathways
  • Lead creation of market-facing decks for analysts, customers, and partners
  • Drive website readiness, PR messaging alignment, and GA launch deliverables across teams to ensure on-time execution

Requirements

  • 6–8+ years of product marketing experience in B2B SaaS, ideally in AI, cloud, or enterprise software
  • Proven ability to position a platform across product tiers (low-end to enterprise-grade)
  • Strong track record of authorship—data sheets, white papers, videos, PR messaging, and market-facing decks
  • Deep understanding of digital marketing (SEO, SEM, gated content, conversion optimization)
  • Experience leading product launches and cross-functional GTM deliverables
  • Exceptional storytelling, writing, and presentation skills
  • Comfortable working in a fast-paced, founder-led startup environment
  • Kindly submit your CV in English