Director of Product Marketing

Persado

full-time

Posted on: 9/8/2025

Location: New York • 🇺🇸 United States

✨ AI Apply

Lead

CloudGo

About the role

Define and continuously refine product positioning and messaging across product tiers
Articulate unique differentiation in a competitive AI landscape and ensure consistency across channels
Own market-facing narratives including platform white papers and thought leadership
Author and oversee creation of product data sheets, solution briefs, white papers, and gated content
Develop explainer videos, demos, and visual storytelling assets
Drive website content authorship, SEO optimization, and lead-gen focused copy
Provide input to SEM strategy, ad copy, and A/B testing of campaign messaging
Partner with demand gen/inbound teams to optimize gated content and conversion pathways
Lead creation of market-facing decks for analysts, customers, and partners
Drive website readiness, PR messaging alignment, and GA launch deliverables across teams to ensure on-time execution

6–8+ years of product marketing experience in B2B SaaS, ideally in AI, cloud, or enterprise software
Proven ability to position a platform across product tiers (low-end to enterprise-grade)
Strong track record of authorship—data sheets, white papers, videos, PR messaging, and market-facing decks
Deep understanding of digital marketing (SEO, SEM, gated content, conversion optimization)
Experience leading product launches and cross-functional GTM deliverables
Exceptional storytelling, writing, and presentation skills
Comfortable working in a fast-paced, founder-led startup environment
Kindly submit your CV in English