Industry Marketing Manager, Defense and Intelligence
Planet
Cloud
Industry Marketing Manager, Defense and Intelligence
Planet
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Virginia
Visit company websiteSalary
💰 $127,000 - $158,700 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Develop and maintain resources and narratives that resonate with military, defense, and national intelligence audiences
- Grow the market for Planet’s AI-powered solutions that detect threats across globally dispersed military, commercial sites, and open water
- Support new GTM initiatives (product launches, solution development, partnerships) and assess opportunities for market expansion
- Ensure compelling positioning and messaging for military and defense audiences
- Produce and maintain industry-specific marketing assets and sales enablement tools (presentations, data sheets, demos, battlecards)
- Partner with sales on account-specific marketing programs and content to support pipeline growth and expansion
- Collaborate with broader marketing teams (growth, regional, customer, creative, communications) to execute industry and account-based campaigns
- Host customer-facing webinars and present at events
- Collaborate with technical teams to create interactive demos and narratives for trade shows, industry events, and sales outreach
- Work with Partner Sales and Marketing to support co-marketing efforts with strategic partners
- Act as a cross-functional marketing resource and present internally and externally to senior leadership and military audiences
Requirements
- Bachelor of Arts or Science Degree
- 6+ years of product, solutions or industry marketing
- Experience working within the military or defense sector
- Track record positioning and marketing B2G/enterprise products
- Exceptional listening and influence skills
- Excellent writing, communication, and presentation skills
- Creative and analytical thinking skills; ability to synthesize information
- Excellent attention to detail
- Experience partnering with product, sales, and executive stakeholders and communicating across leadership
- Excellent organizational skills; self-starter with ability to collaborate across departments
- Experience working with international sales teams (preferred)
- Active, current, or previously held security clearance (preferred)
