Digital Marketing, Customer Education Strategist
Penbrothers
B2B Digital Marketing Specialist
Pion
full-time
Posted on:
Location: 🇵🇭 Philippines
Visit company websiteJob Level
Junior
About the role
- B2B Digital Marketing Specialist role based in the Philippines (hybrid) at Pion, which builds technology connecting retailers with the youth market.
- Execute and optimize email and digital campaigns to ensure messages reach the right audience at the right time.
- Work closely with content marketing and revenue operations teams to support digital initiatives.
- Responsibilities include building, testing, and deploying emails (newsletters, marketing campaigns, webinar invites, ABM) using Marketo templates.
- Set up and manage drip campaigns and nurture flows in Marketo.
- Perform audience segmentation and list hygiene (de-duplication).
- Conduct A/B testing on email content, audiences and creative elements.
- Regularly report on email performance metrics and provide campaign insights.
- Provide basic creative support using Canva templates.
Requirements
- 1-2 years of hands-on experience using an enterprise marketing automation platform, with a strong preference for Marketo.
- Experience in email marketing and marketing automation execution (Marketo).
- Familiarity with Canva for basic design tasks.
- Attention to detail and exceptional precision in communications and data handling.
- Proactive problem-solving approach.
- Clear and effective written and verbal communication in English; fluent.
- Ability to work independently, manage workload and meet deadlines.
- Adaptability and eagerness to learn new tools and processes.
