Lead and support the planning, launch, and cross-functional implementation of new products and features—including AI-enabled authentication, fraud prevention, and deepfake detection capabilities.
Contribute independently, and as part of multi-disciplinary teams (Marketing, Product, Sales, Legal, Finance, etc.), bringing strong communication skills and high organization to projects that leverage emerging AI technologies.
Strive to become a product expert capable of building technical product-based content rapidly, translating the impact and benefits of complex solutions—especially those utilizing AI and machine learning—into customer-centric messaging.
Develop programs and campaigns to expand into new vertical markets and geographies, with an emphasis on AI-powered differentiators.
Document customer buying journeys, key personas, and competitive landscapes, incorporating market analysis and competitive intelligence for products driven by data and AI advancements.
Partner with internal and external resources to create marketing and sales collateral that communicates both traditional and AI-enhanced product value (case studies, website content, campaign materials).
Manage product documentation, claims, and customer references for internal and public-facing use, ensuring claims and messaging accurately reflect AI capabilities and responsible adoption.
Stay informed on AI market trends, regulatory requirements, and ethical considerations, including data privacy, bias mitigation, and responsible AI use—integrating these insights into ongoing messaging and product strategy.
Requirements
5-7 years of B2B marketing experience, including ownership of multi-channel launch plans for technically complex products, ideally with a background in SaaS/software.
Experience in product marketing for AI/ML-enabled products or cybersecurity solutions (fraud detection, authentication, deepfake prevention, etc.).
Demonstrated ability to synthesize complex technology concepts, including AI and machine learning, into actionable marketing collateral and simplified language for diverse stakeholder groups.