Senior Manager, GTM Technology
PandaDoc
Product Marketing Manager – Compliance
ReSource Pro
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $64,734 - $109,549 per year
Job Level
SeniorLead
Tech Stack
Go
About the role
- Lead Go-to-Market Strategy & Integration : Build end-to-end alignment between compliance stakeholders and business objectives to drive revenue goals. This includes developing a deep understanding of the compliance industry, its customer base, and the competitive landscape to build cross-channel marketing communication strategies.
- Own Content and Messaging: Serve as the strategic owner for writing, designing, and stewarding content and messaging, ensuring the value proposition of acquired compliance companies is seamlessly integrated into the overall ReSource Pro brand.
- Conceptualize and create engaging content for all digital channels, including the website, blog posts, social media, and email campaigns.
- Drive Campaign Execution & Growth: Lead the creation and implementation of integrated marketing campaigns across various channels (search engines, social media, ABM, events, etc.) designed to execute a digital customer journey, convert audiences, and achieve quarterly goals.
- Manage Cross-Functional Alignment: Own the project management of growth and integration initiatives, ensuring teams across marketing are activated and aligned to meet deadlines and key performance indicators (KPIs). You will manage cross-functional communication and ensure all initiatives are delivered in a cohesive, customer-centric way.
- Collaborate and Problem Solve: Work with and enable internal go-to-market teams, including sales, product, and operations, and demonstrate an ability to work through complex problems and present solutions to audiences at every level.
Requirements
- 7+ years of experience with B2B Marketing.
- 5+ years of experience managing and executing content and digital strategies.
- Strategic thinking and planning skills with a proven track record of executing high-impact, results-oriented integrated marketing campaigns.
- Excellent content creation and deployment skills, including managing marketing team inputs.
- Strong project management skills with the ability to juggle multiple projects and deadlines, preferably with experience in Wrike or a similar project management tool.
- Strong influencing skills and the ability to motivate cross-functional teams and drive best practices in a fast-paced, dynamic, and matrixed environment.
- Insurance industry experience is a plus.
Benefits
- 100% paid employee health insurance available on Day 1
- Eligible for all medical, dental, and vision benefits on Day 1
- Remote positions are Internet stipend-eligible
- 401k with employer match, vested on Day 1
- HSA/FSA available
- Long Term and short-term disability employer-provided
- Generous PTO plan with paid holidays + floating holidays
- Development and growth opportunities
- Comprehensive wellness program and prioritization of employee health
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B Marketingcontent strategydigital marketingintegrated marketing campaignscontent creationcampaign executionproject management
Soft skills
strategic thinkingplanning skillsinfluencing skillsproblem solvingcross-functional collaborationcommunication skills
