Product Marketing

• Lead Go-to-Market Strategy & Integration : Build end-to-end alignment between compliance stakeholders and business objectives to drive revenue goals. This includes developing a deep understanding of the compliance industry, its customer base, and the competitive landscape to build cross-channel marketing communication strategies.
• Own Content and Messaging: Serve as the strategic owner for writing, designing, and stewarding content and messaging, ensuring the value proposition of acquired compliance companies is seamlessly integrated into the overall ReSource Pro brand.
• Conceptualize and create engaging content for all digital channels, including the website, blog posts, social media, and email campaigns.
• Drive Campaign Execution & Growth: Lead the creation and implementation of integrated marketing campaigns across various channels (search engines, social media, ABM, events, etc.) designed to execute a digital customer journey, convert audiences, and achieve quarterly goals.
• Manage Cross-Functional Alignment: Own the project management of growth and integration initiatives, ensuring teams across marketing are activated and aligned to meet deadlines and key performance indicators (KPIs). You will manage cross-functional communication and ensure all initiatives are delivered in a cohesive, customer-centric way.
• Collaborate and Problem Solve: Work with and enable internal go-to-market teams, including sales, product, and operations, and demonstrate an ability to work through complex problems and present solutions to audiences at every level.

Product Marketing Manager – Compliance

Senior Director, Product Marketing

GTM Strategy Lead, Loans

Go-To-Market Engineer

Product Marketing Associate

Product Marketer – Mid-Senior