Senior Manager, GTM Technology
PandaDoc
Product Marketing Manager
Addepar
full-time
Posted on:
Location Type: Remote
Location: Remote • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $106,000 - $166,000 per year
Job Level
Mid-LevelSenior
About the role
- Champion the customer from product development, to launch, through adoption and retention
- Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, customer journey, and sales cycle
- Build deep working relationships with the growing, dedicated sales and relationship management teams supporting their rapid growth and expansion
- Define product positioning and craft compelling product messaging that clearly articulates the Addepar’s value proposition in the market and resonates with the target audience
- Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources to support various solutions and use cases
- Stays close to the roadmap, managing the product and feature launch process in collaboration with Product, Marketing and GTM teams
- Produce regular thought leadership and product educational content to build brand awareness and solidify Addepar’s leadership in the space
- Research and monitor market, industry and competitive landscape identifying key trends and competitive positioning
Requirements
- 4-8 years of product marketing experience. Experience with B2B SaaS, financial services or fintech preferred
- Full stack product marketer with experience accelerating market adoption applying both inbound and outbound product marketing competencies
- Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences
- Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
- Experience designing and rolling out go-to-market strategies from scratch while using multiple marketing channels and content types to drive awareness, engagement and adoption
- Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
- Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market
- Ability to work independently, prioritize work efficiently and anticipate roadblocks - knowing when to call out if vital
Benefits
- Health insurance
- 401(k)
- Bonuses
- Equity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingB2B SaaSgo-to-market strategiesinbound marketingoutbound marketingmarket adoptioncontent creationcompetitive analysisproduct positioningthought leadership
Soft skills
storytellingcommunication skillsstrategic thinkingcollaborationrelationship buildingindependent workprioritizationproblem-solvingadaptabilityinfluencing
