Principal Product Marketing Manager
Acquia
Director, Product Marketing
GitLab
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Colorado, District of Columbia, Hawaii, Illinois, Minnesota, New Jersey, New York, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $176,100 - $333,900 per year
Job Level
Lead
About the role
- Build and scale a world-class global product marketing organization through hiring, coaching, training, and establishing and reinforcing PMM excellence standards
- Define key success metrics as part of quarterly product marketing plans; focus on key goals, associated timelines and metrics with weekly reporting in order to transparently measure results and inform decision making
- Craft engaging audience-specific marketing assets and content, including solution briefs, web content, presentations, product briefs that can be utilized globally
- Define and evolve GitLab's positioning and messaging based on audience needs, orchestration capabilities, and competitive landscape. Value messaging should map across sales and marketing stages and highlight category benefits
- Use customer and competitive research to influence product strategy and drive effective messaging and amplify value propositions that differentiate GitLab in the marketplace
- Lead cross-team marketing activities and define key GTM efforts to ensure successful public launches for technology partnerships and product introductions
- Conduct TCO and ROI analysis, develop vertical/industry specific content to help customers prepare their business case for investing in GitLab's solution
- Partner with Sales leadership to develop game-changing enablement strategies, including enterprise sales plays and competitive positioning frameworks
- Establish expertise in buyer personas and technical decision-maker journeys to optimize both self-serve and sales-assisted experiences
- Support team in setting clear goals and key results, ensuring communication and visibility across the company with regular progress sharing
Requirements
- 10+ years of experience including 5+ years managing product marketing teams
- Passion for influencing positive change and constant focus on putting your team first
- You share our values, and work in accordance with those values
- Experience in Product Marketing for high-tech, high-growth software companies
- Technical curiosity to translate orchestration capabilities into business value
- Business acumen to focus messaging and content to technical buyer and seller journeys
- Creativity to craft clear and compelling stories GitLab's product portfolio
- Partner directly with product and CTO teams on positioning against competing solutions
- Demonstrable skills in product positioning from past product launches
- Take leadership positions to positively influence product and growth initiatives
- Category positioning and messaging mastery with analyst relations experience
- Experience in communicating collaboration models and usage-based pricing concepts
- Exceptional presentation skills with examples of customer engagements
- Strong examples of negotiating skills and influencing product management roadmaps
- Excellent planning, organizational and initiative management skills
- Executive-level communication skills and drive consensus across cross-functional teams
- Excellence in supporting multiple global initiatives across sales and marketing
- Deep understanding of enterprise tech trends and digital transformation challenges
- Bachelor's degree or equivalent preferred
- Ability to use GitLab
Benefits
- Benefits to support your health, finances, and well-being
- All remote, asynchronous work environment
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and development budget
- Parental leave
- Home office support
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingTCO analysisROI analysisproduct positioningcontent creationaudience-specific marketingcompetitive researchsales enablement strategiescategory positioningnegotiation skills
Soft skills
leadershipcreativitycommunicationorganizational skillsplanninginfluencingteamworkinitiative managementexecutive-level communicationpassion for change
Certifications
Bachelor's degree
