Product Marketing Lead
Succinct
Director of Product Marketing
Zafran Security
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
Cyber Security
About the role
- Own and refine product positioning, messaging frameworks, and differentiated value propositions.
- Drive comprehensive GTM strategies for product launches and feature releases, orchestrating cross-functional teams.
- Rapidly develop compelling assets including pitch decks, one-pagers, whitepapers, competitive battlecards.
- Build and deliver training, playbooks, and enablement collateral that equip sales and channel teams.
- Represent the company with customers, prospects, analysts, and at industry events.
- Continuously analyze industry trends, buyer behavior, and the competitive landscape.
- Capture and amplify customer success stories, use cases, and testimonials.
Requirements
- 6-8+ years of B2B product marketing experience with a proven track record in cybersecurity or enterprise software.
- Strong domain expertise in security technologies and buyer personas (CISO, SecOps, etc).
- Startup experience with a player/coach mindset, thriving in ambiguity and fast-paced environments.
- Demonstrated ability to collaborate cross-functionally with product, sales, marketing, and customer success.
- Exceptional communication and storytelling skills, with polished presentation ability for both technical and executive audiences.
- Proven track record of producing high-quality content quickly while maintaining accuracy and creativity.
- Flexibility to collaborate effectively across U.S. and Israeli time zones.
- Experience with the following is a plus: Hands-on experience in vulnerability management or adjacent security domains.
- Technical background (e.g. Computer Science degree, prior practitioner, or hands-on IT/security experience).
Benefits
- Work that matters
- Teammates who challenge and inspire you
- Plenty of fun along the way
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B product marketingcybersecurityenterprise softwaresecurity technologiesvulnerability managementcontent creationpresentation skillsstorytellingtraining developmentcompetitive analysis
Soft skills
collaborationcommunicationcreativityflexibilityleadershiporganizational skillsadaptabilityanalytical thinkingproblem-solvingplayer/coach mindset
Certifications
Computer Science degree
