Own product launches and GTM strategy — Partner with Product on launches, create messaging that differentiates us, and build sales enablement materials (pitch decks, playbooks, training) that help teams close deals
Become the market expert — Define and validate target audiences, run competitive analysis, and turn insights into positioning that cuts through the noise
Build the content engine — Produce demo videos, webinars, use-case guides, and sales playbooks that shorten deal cycles and drive adoption
Scale customer proof — Turn case studies from reactive to proactive so we always have fresh ROI stories across customer segments
Connect features to the platform story — Make sure every launch ties back to the full value of Triple Whale, not just individual features
Drive revenue impact — Work with sales, CS, and account management to push adoption of key features tied to bookings and expansion
Requirements
2+ years of product marketing experience in high-growth B2B SaaS (ecommerce, martech, or analytics experience is a plus)
Fluency across both product-led and sales-assisted motions — you can optimize self-serve flows one day and enable enterprise AEs the next
Strong storytelling skills — you translate technical features into crisp, compelling value propositions
Content creation experience — comfortable producing demos, webinars, slide decks, and enablement materials at pace
Data-driven approach — you measure what matters, learn fast, and iterate
Strong ownership mentality — you take initiative and thrive in fast-moving environments
Natural collaborator — you bring Product, Sales, CS, Marketing, and more together around a unified story
Benefits
Competitive salary, benefits, and equity
Parental leave and flexibility for families
Generous PTO. We want you to relax when you need to relax!
Excellent medical, dental, and vision coverage
401K: 3% matching
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.