Product Marketing Manager
Triple Whale
Product Marketing Manager
NextGen Healthcare
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Spearhead demand generation initiatives to accelerate pipeline growth and elevate market visibility for healthcare technology solutions
- Translate product value into compelling market engagement through targeted campaigns, strategic messaging, and content that resonates with healthcare decision-makers and influencers
- Develop persona-based messaging and content aligned to buyer personas and journey stages
- Collaborate cross-functionally with product, sales, partner, and clinical SME teams
- Drive multi-channel demand generation campaigns (email, webinars, social, paid, ABM) to generate qualified leads and pipeline
- Lead campaign content development including value props, briefs, emails, landing pages, ads, and nurture programs
- Optimize campaign performance through data-driven insights and continuous testing
- Partner with sales enablement to deliver follow-up tools that improve lead conversion and accelerate deal velocity
- Support event marketing with booth themes, messaging, and engagement assets
- Differentiate offerings through campaign messaging and competitive positioning
- Perform other duties that support the overall objective of the position
Requirements
- Bachelor's degree in Marketing, Communications, or related discipline, or any combination of education and experience which would provide the required qualifications
- 4+ years of experience in a professional environment
- 4+ years of experience in a customer service, Business to Business (B2B), Healthcare IT, software, client reference, or client success environment
- 3+ years of experience coordinating and/or supporting a program or project
- Proven experience marketing healthcare workflows and solutions, with a strong grasp of buyer personas, sales alignment, and multi-channel campaign execution
- Knowledge of Healthcare technologies and workflows, as well as complex health IT solutions
- Knowledge of Sales strategies
- Experience with Salesforce
- Experience with Salesloft
- Experience with CRM and marketing systems
- Proficiency with Microsoft Office Suite
- Data-driven mindset with a strong eye for market trends and buyer behavior
- Passion for healthcare innovation and improving provider and patient outcomes
- Strong written and verbal communication skills
- Organized with time management, critical thinking, and problem solving abilities
- Self-starter who thrives in a fast-paced, matrixed environment
- Ability to establish and maintain effective working relationships
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcampaign content developmentmulti-channel campaign executionbuyer personasdata-driven insightssales alignmenthealthcare workflowshealth IT solutionsproject coordinationcustomer service
Soft skills
strong written communicationstrong verbal communicationtime managementcritical thinkingproblem solvingorganizational skillsself-starterrelationship buildingadaptabilitycollaboration
