Senior Demand Generation Manager, SMB
Pilot.com
OracleSFDC
Growth Marketing Lead, SMB
Pilot.com
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California, Tennessee • 🇺🇸 United States
Visit company websiteSalary
💰 $159,000 - $215,000 per year
Job Level
Senior
Tech Stack
SFDC
About the role
- Lead creation and implementation of growth programs and strategies for the Growing SMB vertical to accelerate qualified pipeline and revenue
- Own end-to-end demand generation for SMBs from strategy to execution
- Plan and implement omni-channel campaigns across web, SEO, email, social, content, outbound, and events
- Forecast, track, and report on campaign performance and run experiments in new channels
- Collaborate cross-functionally with sales and product teams to align strategies, develop messaging and outreach tactics
- Oversee lead lifecycle including lead generation, defining MQLs, sales handoff, and nurture programs
- Build repeatable, scalable, always-on nurture programs that drive SQLs, meetings, and pipeline
- Create and utilize content that resonates with target audiences and supports demand generation
Requirements
- Non-traditional background (former founder, ex-consultant, MBA, or similar) and cross-functional experience
- Exceptionally smart, analytical, and curious
- Ability to identify growth levers, think in systems, and execute innovative and creative strategies for SMBs
- Deeply data-driven; comfortable with marketing analytics and performance metrics
- Ability to think strategically and execute tactically
- Comfortable with ambiguity and fast-moving environments
- Understand and enjoy both the art and science of growth
- Exceptional communicator and collaborator with a bias toward action and experimentation
- Previous experience in early-stage or high-growth startup environments (preferred)
- Knowledge or experience across paid ads, outbound, content marketing, webinars, field events, social media, etc.
- Working knowledge of SFDC, Marketo, Bizible/Marketo Measure, and Google Analytics
Benefits
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
- Health benefits
- Equity eligibility for full-time regular positions
- Opportunity to join a seasoned founding team
- Professional development and employee investment
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcampaign performance trackinglead generationMQL definitionSQL generationcontent marketingmarketing analyticsperformance metricsomni-channel marketinggrowth strategies
Soft skills
analytical thinkingstrategic thinkingexecutioncommunicationcollaborationcreativityadaptabilityproblem-solvingcuriositybias toward action
