Baseten

Go-to-Market Strategy Manager

Baseten

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, New York

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Salary

💰 $170,000 - $220,000 per year

Job Level

Mid-LevelSenior

Tech Stack

GoSFDCSparkSQL

About the role

  • Foundational GTM strategy hire reporting to Head of Revenue Operations and partnering with Central Ops and Finance to build, implement, and optimize GTM strategies
  • Analyze and refine customer segmentation, coverage, and route-to-market strategies
  • Build, deploy, and partner with field teams to manage hiring plans, ramp strategies, and territory coverage models aligned with 2-year growth projections
  • Design and implement customer journeys and playbooks to streamline GTM motions
  • Create and operationalize a unified go-to-market framework connecting marketing, sales, and customer success
  • Analyze conversion data to identify bottlenecks and implement process improvements and automation solutions
  • Build and deploy enhanced targeting and attribution models to optimize GTM performance
  • Execute efficiency improvements across demand generation, sales, and post-sales processes to improve conversion metrics
  • Design and run experimentation initiatives to test, validate, and scale new go-to-market approaches
  • Build role definitions, responsibilities, and organizational plans for customer-facing teams; execute pilot programs and scale successful approaches
  • Build and deploy the go-to-market operating system including business rhythms, governance processes, and performance measurement
  • Implement tracking infrastructure for core GTM metrics across the customer journey and work with analytics/BI teams on measurement systems

Requirements

  • 5+ years of hands-on experience in go-to-market strategy, sales operations, or strategic execution roles at high-growth B2B SaaS companies
  • Proven track record of personally building and implementing GTM strategies or sales operations with measurable impact on revenue growth
  • Direct experience building processes, frameworks, and operational systems from scratch in startup/scale-up environments
  • Advanced proficiency in Excel with SQL knowledge for independent data analysis and system building
  • Hands-on Salesforce expertise with ability to configure, customize, and optimize SFDC independently
  • Experience with analytics tools and building performance reporting systems
  • Deep familiarity with B2B SaaS metrics (ARR, CAC, LTV, churn, expansion revenue, unit economics)
  • Demonstrated ability to translate strategic direction into executable plans and operational systems
  • Experience building and implementing consumption-based or usage-based pricing GTM motions
  • Strong project management skills with ability to execute multiple complex initiatives simultaneously
  • Proven ability to work cross-functionally with sales, marketing, product, and customer success teams
  • Excellent communication skills with ability to present implementation plans and results to senior leadership
  • Collaborative approach with experience executing initiatives across multiple organizational functions
  • Comfort with ambiguity and building in early-stage environments with limited existing processes
  • Ability to be onsite Tuesday-Thursday in San Francisco or New York City (role expectation)