Senior Demand Generation Manager, SMB

Pilot.com

full-time

Posted on: 9/5/2025

Location: California, New York • 🇺🇸 United States

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💰 $127,000 - $193,000 per year

Senior

OracleSFDC

About the role

Lead creation and implementation of marketing programs and strategies to grow qualified pipeline and closed revenue in the Growing Small Business vertical
Develop and execute comprehensive demand generation strategy aligned with company goals, product priorities, sales initiatives, and marketing objectives
Work closely with sales teams to understand objectives, align strategies and facilitate sales-marketing alignment
Plan and implement omni-channel campaigns across web, SEO, email, social, content, outbound, and events; forecast, track and report on campaign performance
Run experiments in new channels and test campaign variables to optimize performance
Collaborate cross-functionally to create compelling content and utilize content across channels to engage prospects and nurture leads
Build omni-channel lead generation programs and oversee lead lifecycle including defining MQLs and building nurture programs
Create repeatable, scalable, always-on nurture programs that drive SQLs, meetings, and pipeline

Have 7+ years of working experience with 5+ years hands-on experience in Demand Generation at an high-growth, high-velocity, B2B company
Exposure to selling into small businesses
T-shaped marketer with experience spanning paid ads, outbound, content marketing, webinars, field events, social media, etc.
Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact
Familiarity with attribution, campaign performance and forecasting
Working knowledge of our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure, and Google Analytics
Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously
Expert communicator and collaborator