Pfizer

Director, Regional Brand Activation, Dermatology

Pfizer

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $156,600 - $261,000 per year

Job Level

Lead

About the role

  • Regional Marketing Strategy & Execution Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy while addressing local market dynamics and customer needs. Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions. Execute localized brand marketing campaigns, peer-to-peer education programs, and patient initiatives to enhance brand visibility. Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy Field Sales & Market Access Collaboration Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness. Support pull-through of national marketing strategies, customizing materials for regional implementation. Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts. Develop and distribute region-specific marketing tools to support Pfizer’s sales objectives and ensure brand messaging consistency. Congress & Event Strategy Conduct a nnual assessment of regional congress recommendations based on brand strategy Lead regional execution of Pfizer’s national dermatology congress and conference strategy, ensuring strong brand presence and engagement. Identify and coordinate regional sponsorship opportunities, including professional society meetings, dermatology educational programs, and local conferences. Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs for dermatology healthcare professionals. Cross-Functional Collaboration & Business Insights Provide regional business insights to inform national marketing strategy, ensuring Pfizer remains competitive in the dermatology space. Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment in regional marketing execution. Monitor and analyze marketing campaign effectiveness, leveraging key performance indicators (KPIs) to measure success and refine strategies.

Requirements

  • Bachelor's degree required ; advanced degree preferred
  • Minimum of 8+ years of experience in pharmaceutical or healthcare marketing, with a strong background in regional execution, product launches, or sales collaboration
  • Proven ability to develop and implement regional marketing strategies tailored to local market conditions
  • Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders
  • Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs
  • Ability to analyze market data, identify insights, and develop actionable marketing strategies
  • Strong communication , leadership, and project management skills
  • Willingness to travel up to 60%, including overnight stays and weekend congress participation