Pfizer

Director, Regional Brand Activation, Dermatology

Pfizer

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $156,600 - $261,000 per year

Job Level

Lead

About the role

  • Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy while addressing local market dynamics and customer needs
  • Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions
  • Execute localized brand marketing campaigns, peer-to-peer education programs, and patient initiatives to enhance brand visibility
  • Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy
  • Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness
  • Support pull-through of national marketing strategies, customizing materials for regional implementation
  • Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts
  • Develop and distribute region-specific marketing tools to support Pfizer’s sales objectives and ensure brand messaging consistency
  • Conduct an annual assessment of regional congress recommendations based on brand strategy
  • Lead regional execution of Pfizer’s national dermatology congress and conference strategy, ensuring strong brand presence and engagement
  • Identify and coordinate regional sponsorship opportunities, including professional society meetings, dermatology educational programs, and local conferences
  • Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs for dermatology healthcare professionals
  • Provide regional business insights to inform national marketing strategy, ensuring Pfizer remains competitive in the dermatology space
  • Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment in regional marketing execution
  • Monitor and analyze marketing campaign effectiveness, leveraging key performance indicators (KPIs) to measure success and refine strategies

Requirements

  • Bachelor’s degree required; advanced degree preferred
  • Minimum of 8+ years of experience in pharmaceutical or healthcare marketing
  • Strong background in regional execution, product launches, or sales collaboration
  • Proven ability to develop and implement regional marketing strategies tailored to local market conditions
  • Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders
  • Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs
  • Ability to analyze market data, identify insights, and develop actionable marketing strategies
  • Strong communication, leadership, and project management skills
  • Willingness to travel up to 60%, including overnight stays and weekend congress participation
  • Permanent work authorization in the United States