Director of Marketing – Partnerships
adjoe
US CDx Lead – HCP Marketing Director, Sigvotatug Vedotin
Pfizer
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Illinois, Massachusetts, New York, Pennsylvania, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $156,600 - $261,000 per year
Job Level
Senior
About the role
- Develop and execute a robust overarching US IB6 market development strategy through cross-functional collaboration
- Develop US CDx launch strategy to prepare for potential biomarker label scenario
- Lead Dx cross-functional team and governance of Dx meetings
- Oversee Dx analytics and insights, including leading and lagging KPIs to ensure launch success
- Execute Dx tactics, with a focus on innovation
- Support HCP/Account marketers with diagnostic-related insights and contribution
- Develop and roll out Dx educational materials and training
- Lead the evolution of unbranded website(s) and other digital assets, drivers, custom programs, unbranded search, develop KPIs for digital key unbranded tactics that will drive launch performance and optimization
- Create and roll out unbranded personal promotional assets
- Unbranded media strategy and execution
- Lead external partnerships in collaboration with OPSA and Public Affairs
- Build and maintain external partnerships with labs, advocacy, professional societies
Requirements
- Bachelor’s degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required
- Demonstrated success executing complex marketing programs with a US launch
- Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
- Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
- Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management
- Strong analytical skills; detail and action oriented; creative
- Experience with product positioning and branding is required
- Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups
- Self-motivated and a team player
- Demonstrated analytical skills
- Ability to effectively lead and influence an indirect team
- Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market development strategyUS CDx launch strategyDx analyticsKPI developmentdigital asset managementunbranded media strategyproduct positioningbrandingmarketing program executioncomplex project management
Soft skills
cross-functional collaborationinterpersonal communicationnegotiation skillsorganizational skillsanalytical skillscreativityself-motivationteam playerleadershipstakeholder management
Certifications
Bachelor's degreeMaster's degreePh.D.PharmD
