Director, Marketing Analytics
Braze
PythonSQLTableau
Director of Marketing Analytics
Braze
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $164,300 - $182,600 per year
Job Level
Lead
Tech Stack
PythonSQLTableau
About the role
- Drive analytics and executive reporting for marketing communications, providing actionable insights to leadership
- Lead the development and implementation of measurement frameworks to evaluate marketing effectiveness and customer lifetime value
- Build and execute a cohesive marketing analytics vision and roadmap aligned with business goals
- Manage and mentor a high-performing team of marketing analysts, fostering professional growth and high-quality output
- Act as a trusted expert on marketing measurement, attribution, and experimentation
- Conduct analysis of marketing programs across various channels and develop dashboards to track KPIs
- Apply advanced analytics techniques to uncover opportunities and ensure data accuracy
- Collaborate with cross-functional teams to align strategies and support data-driven decision-making
- Stay updated on analytics trends and emerging tools to enhance capabilities
Requirements
- Critical strategic thinker and problem-solver, adept at transforming ambiguity into actionable insights
- Ownership mindset with a focus on delivering impactful results
- Strong communicator, comfortable presenting to executives and simplifying complex concepts for diverse audiences
- Balanced leader, capable of setting strategic direction while being hands-on in execution
- Collaborative team player, skilled in working across global teams and functions
- Bachelor’s degree in a quantitative field (e.g., Marketing, Statistics, Economics); Master’s preferred
- 10+ years of experience in marketing analytics or related fields, with proven leadership and team management skills
- Demonstrated success in leveraging data-driven insights to enhance marketing performance and drive growth
- Proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Looker)
- Strong SQL skills and familiarity with advanced analytics/statistical methods (R, Python a plus)
- Understanding of B2B marketing data and funnel stages, with the ability to analyze campaigns and provide actionable recommendations
Benefits
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
- Equity grants of restricted stock (RSUs) for employees
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing analyticsdata analysismeasurement frameworkscustomer lifetime valueadvanced analytics techniquesSQLRPythondata visualizationstatistical methods
Soft skills
strategic thinkerproblem-solverstrong communicatorbalanced leadercollaborative team playerownership mindsetmentoringtransforming ambiguityexecutive presentationsimplifying complex concepts
