Director of Marketing Analytics
Braze
PythonSQLTableau
Marketing Director
INSHUR
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $180,000 - $245,000 per year
Job Level
Lead
About the role
- Develop and coordinate a global marketing strategy across the US and Europe
- Create a scalable demand generation engine and multi-channel acquisition strategies focused on the US market
- Guide brand and narrative development, collaborating with external brand and PR agencies
- Partner with Product and Sales teams to design and deliver regional go-to-market strategies
- Develop, mentor and grow a dedicated marketing team
- Support data-informed decision making using analytics and ROI metrics
- Ensure marketing compliance by embedding regulatory standards into strategies and campaigns
- Report to the CEO and work within a collaborative company of ~250 people
- Work across multiple brands and markets including UK, US, and the Netherlands
Requirements
- Proven Marketing Leadership in insurtech, fintech, or spin-out insurtech brands (or high-growth SaaS)
- “T Shaped” Marketing Expertise with deep experience in performance marketing
- Strategic & hands-on ability to both set strategy and execute
- Strong grasp of marketing analytics and attribution
- Product Marketing experience launching and nurturing technology products
- Brand & narrative leadership experience defining positioning and market stories
- Familiarity with regulated environments and marketing compliance
- Experience mentoring and developing marketing teams
- Preferable: background in Insurtech or On-Demand Economy
Benefits
- 25 days of holiday (+5 days after 5 years)
- 5 sick days
- 8 federal holidays
- Medical, dental and vision health insurance plans
- Life insurance, short-term and long-term disability benefits
- 13 weeks fully paid parental leave for all new parents
- 401(k) with 4% company match
- Commuter Benefits
- Flexible working hours
- $650 annual training allowance & learning opportunities
- $50 monthly wellbeing allowance
- 24/7 Employee Assistance Program and mental health benefits
- Stock options for employees
- Company-provided laptop, monitor, and required software/equipment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategydemand generationmulti-channel acquisitionanalyticsROI metricsperformance marketingproduct marketingbrand developmentnarrative developmentmarketing compliance
Soft skills
leadershipmentoringcollaborationstrategic thinkinghands-on executionteam developmentcommunicationdecision makingcreativityproblem solving
