Director of Marketing – Partnerships
adjoe
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Work with adjoe US business teams to build and execute annual events strategy.
- Build a strong sales pipeline and drive revenue through the launching of new partnerships from events, webinars, talks, VIP dinners, etc organized by you.
- Develop an adjoe owned conferences aimed at bringing 50 clients and prospects together for 2 days of content and relationship building.
- Work closely with Product Marketing team to coordinate the creation of marketing materials in order to drive the success of your event.
- Work closely with the design team to build booths, design merch and additional materials to make adjoe’s brand stand out.
- Manage US events budget and work closely with finance.
- Build and maintain relationships with partners in adtech, martech, and related industries to drive strategic business collaborations focusing on the growth of new partnerships in the US.
- Identify and establish co-marketing and account mapping opportunities to generate leads and expand adjoe's business footprint i.e. Appslfyer, Adjust, etc.
- Keep up with industry developments and trends, providing insights to inform strategy and partnership opportunities.
- Act as a key spokesperson/thought leader for adjoe at industry conferences and events, presenting product offerings, discussing market trends, and offering thought leadership.
Requirements
- 8+ years of experience in marketing, business development, partnerships or client-facing roles.
- Experience and deep understanding of adtech, mobile gaming or mobile app ecosystem.
- Experience building and managing your own marketing roadmap.
- Proven experience of revenue growth for new partnerships and lead generation.
- Strong presentation and communication skills, able to represent the company effectively on stage and in client meetings, as well as uniting diverse teams and stakeholders around a shared vision.
- Strategic thinker with a passion for driving business growth through partnerships and collaboration.
- Large network to drive connections and proven relationships with other adtech or MarTech companies.
- You work as a strategic partner to leadership, ensuring events play a clear role in supporting business, tech, and talent goals.
- You operate independently, setting priorities, making decisions, and driving initiatives with confidence and accountability.
- You build strong internal alignment, clearly communicating strategy, responsibilities, and expectations across teams.
- You are metrics-driven, setting success criteria and tracking ROI to evaluate and improve performance across the event lifecycle.
Benefits
- Work-Life Package : 2 remote days per week, 26 vacation days, 4 personal days, and initially 10 sick days, flexible working hours, 3 remote weeks (1 week at a time), office in the heart of Boston.
- Physical & Mental Health Package : Free gym + substantial reimbursement program for at-home gym equipment.
- Activity Package : Regular team and company events, bi-annual trips to HQ in Hamburg, Germany!
- Education Package: Opportunities to boost your professional development with courses and training directly connected to your career goals Free of charge access to our EAP (Employee Assistance Program) which is a counseling service designed to support your mental health and well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event strategysales pipeline developmentrevenue growthlead generationmarketing roadmap managementco-marketingaccount mappingbudget managementpresentation skillsmetrics-driven performance evaluation
Soft skills
strategic thinkingcommunication skillsrelationship buildingindependent decision makingteam alignmentcollaborationthought leadershippassion for business growthstakeholder unificationconfidence and accountability