Pfizer

Director, HCP Marketing

Pfizer

contract

Posted on:

Origin:  • 🇺🇸 United States • Illinois, New York, Pennsylvania, Washington

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Job Level

Lead

About the role

  • Serve as Promotional lead for the marketing team and for both companies as Pfizer leads all marketing responsibilities in the US for Tivdak.
  • Work with cross-functional partners within Pfizer and Genmab to ensure alignment on strategy, budget, and execution plans.
  • Advance key brand messaging and objection handling in response to field feedback and incorporate early in-market learnings.
  • Lead peer to peer strategy and execution to drive product activation and ensure optimized investment across these tactics.
  • Strategically deploy and manage Clinical Nurse Educator Team to educate on unique aspects of Tivdak patient management and adverse reaction mitigation.
  • Serve as lead for Field Insights Team (FIT), a task force of select Sales Representatives who serve to provide critical insights to the Marketing team.
  • Lead Tivdak RC Team strategically to advance all business initiatives
  • Manage relationship with Agency of Record to ensure contractual agreement is adhered to and that all financial and staffing aspects are in line.
  • Serve as tactical/OPEX planning lead for the brand, ensuring brand achieves OPEX metrics.
  • Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance.

Requirements

  • Bachelor's degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required.
  • Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
  • Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
  • Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.
  • Strong analytical skills; detail and action oriented; creative.
  • Experience with product positioning and branding is required.
  • Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.
  • Self-motivated and a team player.
  • Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment.
  • Must be driven by success and able to organize multiple projects over time.