Senior Product Marketing Manager
Heard
Product Marketing Manager – Membership
PeopleCert
full-time
Posted on:
Origin: • 🇬🇷 Greece
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead the development and execution of go-to-market strategies for the Membership Platform to drive user engagement, product adoption, and long-term value
- Act as the voice of the customer and advocate for the Membership Platform, blending strategic insight with creative execution
- Lead the go-to-market strategy for new platform features, ensuring seamless cross-functional execution
- Design and continuously improve the Membership Platform’s end-to-end customer journey — from awareness and onboarding to engagement and long-term retention
- Identify and address friction points to create a seamless, high-value experience that deepens user loyalty
- Craft compelling, insight-driven value propositions tailored to specific customer segments and funnel stages
- Analyze industry trends and competitive offerings to keep the platform differentiated and aligned with customer expectations
- Develop and execute innovative multi-channel marketing campaigns guiding users through discovery, activation, and advocacy
- Collaborate with internal teams to produce impactful campaigns and experiences across all channels
- Work cross-functionally with product, growth, and partner teams to turn market needs into growth initiatives
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field required
- Master’s degree is a strong plus
- Minimum of 5 years’ experience in core product marketing or lifecycle marketing
- Demonstrated success in developing and executing marketing strategies, managing go-to-market plans, and driving product adoption and engagement
- Strong understanding of customer journey mapping, user behavior, and conversion funnels
- Ability to conduct and apply market research, analyze trends, and develop customer-centric positioning and messaging
- Experience leading full-funnel marketing strategies — from awareness to retention and advocacy
- Excellent written and verbal communication skills in English; C2-level fluency required (LanguageCert C2 LTE or C2 IESOL certification is a plus)
- Advanced computer literacy required; ECDL Advance level certification is desirable
- Proven ability to collaborate cross-functionally and align teams toward common goals
- Experience working with global teams and partner networks is highly desirable
- Metrics-driven mindset with strong analytical capabilities to translate data into actionable insights
- Strong storytelling, visual thinking, and commercial acumen
- If working on Home Office (HO) Secure English Language Tests (SELTs): must undergo Background Check and declare any criminal record/bankruptcy
- If working on SELT in the UK: basic or enhanced DBS check, Right to Work in the UK check, HO security check (BPSS or CTC), financial background check, employment reference check
- If working on SELT outside the UK: equivalent background checks and appropriate language skills for candidate interactions
