Marketing

• Strategic Marketing Leadership: Align marketing strategy with company-wide objectives, ensuring cohesive messaging and optimal resource allocation. Communicate marketing priorities, performance, and recommendations to the senior leadership. Present data-driven insights to inform strategic decisions and growth planning. Ensure consistent application of marketing principles while tailoring approaches to meet unique customer needs. Serve as a brand ambassador at industry events, client engagements, and media opportunities. Build and lead a center of marketing operational excellence that promotes best practices and high-impact strategies. Elevate brand presence through innovative positioning and consistent messaging across all channels. Identify and implement scalable processes and technology to improve output, efficiency, and performance tracking.
• Customer-Centric Marketing & Personalization: Implement a scalable, data-driven customer strategy that segments audiences and delivers personalized experiences across the customer journey. Champion a culture of customer-centricity, leveraging insights to boost engagement, loyalty, and ROI. Integrate customer data and analytics into marketing decisions, while maintaining privacy standards. Adapt regional go-to-market strategies to local dynamics while maintaining brand cohesion.
• Market & Data-Driven Decision Making: Develop a robust market and customer insights framework aligned with business goals. Utilize analytics, customer segmentation, and performance metrics to continuously optimize marketing efforts. Lead market research efforts to uncover trends, customer preferences, and competitive intelligence. Translate insights into actionable strategies for business unit leaders. Define and track KPIs to monitor brand health, campaign performance, and audience engagement. Employ predictive analytics, A/B testing, and AI tools to refine strategy and improve ROI. Uphold ethical and transparent data usage practices.
• Demand Generation & Account-Based Marketing: Drive full-funnel campaign planning and execution, delivering measurable outcomes. Design and execute account-based marketing programs for high-value targets in coordination with Sales. Oversee digital marketing execution across SEO, paid media, email, and webinars to maximize lead quality. Measure impact through metrics like CAC, CLV, ROMI, and MQLs.
• Team Leadership & Cross-Functional Collaboration: Lead, build and scale a high-performing, cross-functional marketing organization—including brand, digital, product marketing, client marketing, events, and communications. Cultivate a culture of innovation, accountability and continuous improvement. Collaborate across business units to ensure marketing aligns with corporate and regional objectives. Work closely with stakeholders to evaluate marketing performance and implement improvement plans. Act as a strategic advisor to internal leaders, supporting effective marketing execution across the enterprise. Foster alignment between centralized marketing and local teams for consistent brand delivery. Manage agency and vendor relationships to ensure excellence in creative, digital, and analytics delivery.

Vice President of Marketing

Senior Enterprise ABM Marketing Manager

Organic Marketing Lead

Healthcare Field Marketing Manager

Marketing Manager – Member Engagement

Director, Marketing Excellence