Penny Appeal Canada

Administration

• Review and maintain campaign pages to ensure accuracy, functionality, and optimization for conversions
• Optimize user experience across the website, including mobile responsiveness, page speed, and layout
• Upload and format blogs, impact stories, and other website content
• Implement basic SEO best practices across web pages (meta tags, alt text, keyword usage)
• Write and update SEO-focused content in collaboration with the SEO team and Communications Specialist
• Conduct regular quality assurance checks, including links, formatting, and overall page performance
• Support ongoing website updates and improvements as needed

Website Administrator

Marketing

• Assist in planning and rollout of evergreen and campaign-based marketing initiatives
• Coordinate between design, digital, and fundraising teams to ensure alignment and timely delivery
• Maintain and update campaign calendars, trackers, and project timelines
• Support influencer and partner coordination where applicable
• Assist with event and activation marketing efforts
• Optimize web pages for marketing performance, conversions, and paid advertising
• Ensure product descriptions, blog posts, banners, and images are current, SEO-friendly, and properly formatted
• Implement on-page SEO best practices, including keyword research, meta descriptions, alt tags, and URL structures
• Support overall campaign execution and administrative marketing tasks as needed

Marketing Coordinator

Graphics Designer

• Design social media content (static + short-form video assets)
• Create program specific campaign creatives (appeals, countdowns, impact storytelling)
• Adapt designs for paid ads, email, and web
• Ensure brand consistency across all visuals
• Organize and maintain design templates and assets

Graphic Designer

Digital Marketing

• Review and prepare market analysis of current digital marketing best practices
• Conduct trend and competitor research to support campaign strategy
• Assist with paid ad setup, monitoring, and basic optimization
• Prepare, schedule, and publish organic content for Pinterest and Snapchat accounts
• Support content planning and coordination across social media and email channels
• Track and organize campaign performance data for reporting purposes
• Ensure accuracy and consistency across all published content
• Assist with general digital marketing and administrative tasks as needed

Digital Marketing Coordinator

Bookkeeper

• Input and reconcile cash and cheque donations into Raiser’s Edge, ensuring accuracy and timeliness.
• Assist in processing financial transactions.
• Maintain accurate records of financial transactions and ensure compliance with organizational policies and procedures.
• Collaborate with team members to reconcile financial discrepancies and resolve issues promptly.
• Assist in conducting basic financial analysis and provide recommendations for improvement.
• Support the audit process by preparing documentation and assisting auditors as needed.
• Adhere to confidentiality and data protection policies when handling financial information.
• Provide general administrative support to the Penny Appeal Canada team, including filing, data entry, and document management.
• Assist with the coordination of events, meetings, and conferences, including scheduling, logistics, and communications.
• Respond to inquiries from donors, volunteers, and other stakeholders in a professional and timely manner.
• Assist with the preparation of reports, presentations, and other materials for internal and external use.
• Conduct research on relevant topics and assist with special projects as assigned.
• Maintain compliance with organizational policies, procedures, and confidentiality requirements at all times.

Finance Clerk

Administrative Assistant

• Provide day-to-day administrative support, including filing, data entry, document preparation, and document management
• Support overall office management, including ordering and maintaining office supplies, coordinating catering and team lunches, and preparing meeting spaces
• Assist in coordinating meetings, events, and conferences, including scheduling, logistics, and communication with participants
• Support the preparation of internal and external materials such as reports, presentations, briefing notes, and correspondence
• Maintain organized records, files, and administrative systems to ensure efficiency and accessibility
• Assist with research on sector-related topics, organizational needs, and emerging issues
• Support cross-departmental tasks and special projects, ensuring deadlines and quality standards are met
• Provide general administrative support across teams, including note-taking, task tracking, and follow-ups
• Ensure confidentiality and adherence to organizational policies, procedures, and compliance requirements

Office Administrative Assistant

Customer Support

• Develop a strong understanding of all Penny Appeal Canada programs to effectively respond to donor inquiries via phone, chat, and email
• Maintain punctuality for assigned shifts and communicate regularly with the Donor Care Manager
• Clearly articulate the impact of donor contributions and stay informed on FAQs, campaigns, social media, and internal communications
• Conduct warm and cold outreach calls to donors while following approved scripts
• Build and maintain relationships with donors through professional and accurate communication across multiple channels
• Utilize tools such as Google Workspace, Slack, Asana, and CRM systems (including Raiser’s Edge) with strong attention to detail
• Respond to internal and external communications in a timely, professional, and courteous manner
• Update and maintain donor records within CRM systems and other administrative platforms
• Create, assign, and manage daily tasks through Asana in collaboration with internal teams
• Navigate internal systems to update notes, track interactions, and process donor contributions
• Support fundraising efforts by making donation asks aligned with campaign goals and KPIs
• Follow all standard operating procedures (SOPs) and organizational guidelines