Penn Interactive

Marketing

• Work as part of theScore Bet CRM team to prepare, schedule and analyze promotions and lifecycle communications for theScore Bet brand.
• Draft promotional copy and create Branch links for deep linking purposes.
• Work hand-in-hand with both the marketing operations and commercial sportsbook teams to coordinate logistics and execution of marketing campaigns.
• Increase customer engagement and retention, reducing churn, and actively moving users further down the loyalty path.
• Use data and work closely with the analytics, risk and commercial marketing teams to identify key customer behaviors, assess and provide regular reporting on campaign performance, and continuously identify ways to improve the overall customer experience.
• Collaborate with the theScore Bet Casino team to ensure a cohesive cross-platform user experience.
• Be a proactive part of the ideation process, contributing in team meetings and strategy sessions.
• Other duties as required.

Marketing Specialist

Manager

• Own end-to-end trading strategy, margin targets, and commercial KPIs for sports/team responsible for.
• Ensure all markets are set up with the correct market limits and correctly reviewed as seasons ebb and flow. Ensure desired tournaments are covered and offers are consistently reviewed and updated.
• Imagining, creating, setting up, publishing, trading, and settling specials – all with a data-driven, scientifically-backed discipline.
• Monitoring market liabilities and managing customer risk profiles on all digital channels – working hand in glove with analytics teams.
• Work with analytics teams to investigate market trends to obtain insight that assists in the prediction of customer betting patterns, and improve GGR and NGR.
• Collaborate with executive leadership/other teams on promotions, product roadmap, and tier-1 events strategy.
• Drive continuous performance improvement and product quality/depth/coverage.
• Drive sports product strategy and roadmap.
• Compilation and circulation of reports to inform stakeholders of business performance and forthcoming activities.
• Investigate and propose ways to work more efficiently and implement new ideas.
• Bring and enforce a strong understanding of adherence to your compliance responsibilities.
• Enforce a high level of communication and transparency across the team while driving collaboration with both other Sportsbook teams and external teams.
• Be the domain “encyclopedia” for your sports and be very knowledgeable about models driving your sports and their behavior/impact.
• Set trading philosophies and strategies across the team (aggressive vs conservative pricing, automation levels, etc.) and ensure their implementation/execution.
• Hold team responsible through continuous performance evaluation and regular performance reporting and ad hoc deep dives.
• Ensure team has the strategies well understood, communicated and executed.
• Other duties as assigned.

Marketing Specialist

Senior Manager, Sportsbook Trading