Marketing Specialist

Penn Interactive

CRM Specialist at Penn Interactive managing campaigns for theScore Bet. Engaging customers and providing a seamless user experience.

Posted 5/28/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $44,000 - $60,000 per yearWebsite

About the role

Key responsibilities & impact

Work as part of theScore Bet CRM team to prepare, schedule and analyze promotions and lifecycle communications for theScore Bet brand.
Draft promotional copy and create Branch links for deep linking purposes.
Work hand-in-hand with both the marketing operations and commercial sportsbook teams to coordinate logistics and execution of marketing campaigns.
Increase customer engagement and retention, reducing churn, and actively moving users further down the loyalty path.
Use data and work closely with the analytics, risk and commercial marketing teams to identify key customer behaviors, assess and provide regular reporting on campaign performance, and continuously identify ways to improve the overall customer experience.
Collaborate with the theScore Bet Casino team to ensure a cohesive cross-platform user experience.
Be a proactive part of the ideation process, contributing in team meetings and strategy sessions.
Other duties as required.

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Business, Communications or related field, or equivalent work experience.
2+ years CRM experience or equivalent position.
In-depth knowledge of the sportsbook/igaming space
Interest and passion for sports a plus
Proven experience in delivering end-to-end CRM campaigns across email, push, SMS and in-app mobile messaging; Optimove experience a plus.
Strong copywriting and project management skills.
High level of attention to detail is a must.
Data-driven and curious about customer behavior.
Optimistic, solutions-oriented and a great problem solver.
Strong team player, always willing to offer support and assistance when required.
Collaborative in your approach and good at building strong working relationships.

Benefits

Comp & perks

Competitive compensation package.
Comprehensive Benefits package.
Fun, relaxed work environment.
Education and conference reimbursements

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRMcopywritingproject managementdata analysiscampaign performance reportingend-to-end CRM campaignsemail marketingpush notificationsSMS marketingin-app messaging

Soft Skills

attention to detailproblem solvingteam playercollaborationcommunicationcreativityproactivitycustomer engagementcustomer retentionrelationship building