Director, CRM

Penn Interactive

Director of CRM defining and executing marketing strategies for iCasino and online Sportsbook at Penn Interactive. Leading CRM initiatives to drive retention and customer engagement.

Posted 6/17/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet)
Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers
Managing marketing communications across email, SMS, push, retail and paid channels
Work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove)
Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance

Requirements

What you’ll need

Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university
8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
Strong analytical capabilities to interpret data and track performance
Proven managerial and critical thinking skills required
Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

Benefits

Comp & perks

Best-in-class benefits to eligible employees
Expert guidance and always-on tools for physical, financial, and emotional support

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer lifecycle marketingCRM initiativesdata analysisdynamic segmentationlifetime value campaignsmarketing communicationsperformance trackingautomationad operationscritical thinking

Soft Skills

analytical capabilitiesmanagerial skillsteamworkcollaborationdeadline managementprioritizationcommunicationleadershipproblem-solvingadaptability