Penbrothers

Paid Media Manager, Google Ads, Luxury Industry

Penbrothers

full-time

Posted on:

Origin:  • 🇵🇭 Philippines

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Job Level

Mid-LevelSenior

Tech Stack

PHP

About the role

  • Execute and manage paid media campaigns on Google Ads, Meta Ads (Facebook & Instagram), and Pinterest aligning with business goals
  • Monitor and optimize performance to improve click-through rates, conversion rates, and return on ad spend (ROAS)
  • Analyze performance data, refine targeting, adjust budgets and bids, and test ad creatives
  • Set up and track online and offline conversions and goals through Google Analytics and track appointment bookings and inquiries
  • Conduct regular A/B testing and continuous performance analysis to optimize campaigns
  • Use retargeting platforms like Criteo if needed to refine audience targeting
  • Collaborate with the Managing Director to align ad strategy with broader business goals
  • Work closely with the Head of Design and Branding for content and creative optimization
  • Stay agile and adjust campaigns and tactics based on real-time performance and evolving priorities

Requirements

  • 5+ years of paid media experience, ideally in e-commerce
  • Experience with luxury e-commerce is a strong advantage
  • Advanced experience in Google Ads
  • Advanced experience in Meta Ads (Facebook & Instagram)
  • Advanced experience in Google Analytics
  • Experience with retargeting tools (e.g., Criteo) is a plus
  • Skilled in campaign experimentation, budget management, and ad performance tracking
  • Strong analytical mindset with a proven ability to interpret data and make informed decisions
  • Comfortable working remotely, independently, and collaboratively
  • Able to work 1:00 - 10:00 PM PH Time (6:00 AM - 3:00 PM UK Time)
  • Legally authorized to work in the Philippines (application question)