Degreed

Website and Demand Capture Manager

Degreed

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $135,000 - $150,000 per year

Job Level

Mid-LevelSenior

Tech Stack

PHP

About the role

  • Build, test, and maintain landing pages, forms, and CTAs using HubSpot CMS
  • Ensure page performance, mobile responsiveness, accessibility, and UX quality using HTML, CSS, PHP
  • Maintain brand consistency and high visual standards across web assets
  • Manage website localization in partnership with the internal localization team
  • Own SEO infrastructure: metadata, schema markup, redirects, robots.txt, XML sitemaps; monitor and improve site speed, crawlability, indexing, and Core Web Vitals; conduct regular site audits using tools like SEMrush
  • Own Google Tag Manager, conversion tracking, and event tagging; maintain consistent UTM taxonomy and campaign tagging; collaborate on lead attribution and build dashboards to streamline reporting
  • Use AI tools to accelerate copywriting, design iteration, UX testing, and automate performance insights
  • Support CRO testing and landing page optimization with Marketing Ops; align with RevOps and Marketing Automation to ensure proper lead flow and attribution
  • Evaluate and test tools to automate performance insights and reduce manual work; proactively share new tools, tactics, and growth opportunities with the team

Requirements

  • Proficiency with HubSpot CMS, Google Tag Manager (GTM), GA4, Google Search Console, and SEMrush
  • Strong technical foundation in HTML, CSS, and PHP for performance tuning and troubleshooting
  • Expertise in website optimization: page speed, redirects, schema markup, sitemaps, robots.txt
  • Experience with UTM tracking, campaign tagging, and marketing attribution
  • Solid understanding of localization workflows and global content management
  • Deep hands-on experience in digital performance marketing: A/B testing, SEO strategy and execution, landing page optimization, analytics dashboard creation, reporting automation, and lead flow alignment
  • Experimental, test-and-learn mindset; familiarity with AI-driven growth tactics
  • Strong cross-functional collaboration skills with Content, Product Marketing, Creative, and RevOps
  • Experience managing agency relationships and holding partners accountable
  • Nice-to-have: Experience running paid campaigns on LinkedIn, Google, or programmatic platforms; ability to optimize campaign structure, targeting, creative, and landing pages; experience managing budget pacing and reporting with agencies; testing AI tools for ad performance