Penbrothers

Paid Social Media Specialist – eCommerce Accounts

Penbrothers

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇵🇭 Philippines

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Job Level

Mid-LevelSenior

About the role

  • Campaign Execution: Build, launch, and optimize Paid Social campaigns on Meta, TikTok, and Pinterest for 6–10 eCommerce brands.
  • Performance Optimization: Monitor performance daily and adjust targeting, creatives, and budgets to achieve key metrics (MER, CAC, CPA, ROAS, CLTV).
  • Creative Testing: Upload new creatives, run A/B tests, and provide clear creative feedback and direction to designers.
  • Collaboration: Work closely with internal strategists, designers, and client teams to align campaign strategy with brand goals.
  • Reporting & Insights: Analyze campaign data, prepare weekly/monthly reports, and propose actionable insights.
  • Industry Awareness: Stay up to date on emerging trends, ad formats, and best practices in the eCommerce and social advertising space.

Requirements

  • 3–4 years of hands-on Paid Social experience, preferably from a digital marketing or performance agency.
  • Proven experience managing multiple eCommerce clients or brands simultaneously.
  • Strong command of Meta Ads Manager (ABO, CBO, ASC) and campaign scaling best practices.
  • Familiarity with Shopify and eCommerce performance metrics (AOV, ROAS, MER).
  • Proficiency in data interpretation using Excel / Google Sheets.
  • Excellent English communication skills (written and verbal).
  • Creative thinker with an analytical mindset and proactive attitude.
  • Bachelor’s degree in Marketing, Advertising, Business, or any related field.
  • Bonus: Exposure to TikTok Ads, Pinterest Ads, or Google Analytics.
Benefits
  • Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
  • Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.
  • Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
  • Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Paid SocialMeta Ads ManagerA/B testingdata interpretationeCommerce performance metricsExcelGoogle Sheetscampaign scalingcreative feedbackbudget management
Soft skills
communicationcollaborationcreative thinkinganalytical mindsetproactive attitude
Certifications
Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in Business
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