Content and Copywriting Strategist
Renew Home
Founding Marketer
Pear VC
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteJob Level
Mid-LevelSenior
About the role
- First marketing hire owning the engine end-to-end: content, events, and marketing tech.
- Produce content: drafts, case studies, landing pages, emails, social posts, speaker abstracts, one-pagers, and product updates in collaboration with founders and lawyers.
- Own marketing calendar across launches, stories, events, and partner spotlights with measurable goals.
- Build and execute events & conferences strategy: pre-book meetings, coordinate talks/workshops, manage booths, swag, demos, and post-event nurture; create conference materials.
- Lead SEO and geo-targeted campaigns; optimize site pages, thought leadership, and stories for qualified traffic.
- Stand up and own marketing tech stack: CRM/marketing automation, analytics, web CMS, email, and socials; set up dashboards, attribution, and experimentation frameworks (A/B tests, cohorts).
- Partner with BDR/AE function to drive pipeline.
- Maintain brand voice and communications across web, press, partner announcements, and customer stories.
- Orchestrate multi-channel product launches; ship fast and iterate.
- Deliverables in first 90 days: content system, marketing ops (CRM/UTMs/dashboards/SEO baseline), flagship conference plan, customer case studies, and product launch with measurable pipeline impact.
Requirements
- Early-stage operator with experience at high-growth, Series A–D startups.
- Editor-level writing: able to translate complex legal/AI topics into crisp, accurate copy.
- Events athlete: has run conferences end-to-end—budgets, vendors, logistics, demos, and follow-through that turns meetings into pipeline.
- Growth mindset: has owned SEO/content programs and can show traffic and revenue impact.
- Marketing ops fluency: comfortable wiring tools, building dashboards, and instrumenting attribution.
- Extremely energetic, ownership-driven, and comfortable moving quickly with limited resources.
- Nice to have: Familiarity with legal workflows (contracts, diligence, discovery) and/or AI tooling.
- Nice to have: Light design chops (e.g., Figma/Framer).
- Nice to have: Social storytelling with a clear distribution POV for professional audiences.
