Bilingual Community Engagement Specialist – Weekends
Pair Team
Director, Social and Community
Affirm
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $217,000 - $325,000 per year
Job Level
Lead
About the role
- Develop and execute Affirm’s social media strategy — from audience insight to platform mix, content approach, and measurement — ensuring every initiative drives cultural relevance and business impact.
- Stand up a proactive content program that amplifies Affirm’s narratives, spotlights earned media, and engages our community with humanity and creativity.
- Foster dialogue, respond in real time, and ensure our voice stays timely, direct, and culturally relevant.
- Identify trends, test emerging formats, and champion new ways to show up across platforms.
- Partner closely with Communications, Brand, and Partner Marketing to bring social-first thinking into every campaign and moment.
- Use insights to refine content, grow reach and engagement, and deepen meaningful connections with our audience.
- Report directly to the VP, Communications.
Requirements
- 15+ years in communications or brand roles, and 10+ years leading social and community strategy at digital-first companies or bringing social-first strategies to life in high-growth environments.
- Deep expertise in platform best practices (Instagram, TikTok, YouTube, Reddit, X, LinkedIn, etc.) and social listening/analytics tools.
- A track record of creating culturally relevant content and campaigns that grow engaged, loyal communities.
- An instinct for storytelling — with a strong creative point of view that cuts through noise and sparks participation.
- Ability to combine strategic vision with hands-on execution in fast-moving environments.
- A collaborative, influential partner that people love working with.
- A data-driven approach with a passion for testing, learning, and improving.
- Visa sponsorship is not available for this position.
