Affirm

Director, Social and Community

Affirm

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $217,000 - $325,000 per year

Job Level

Lead

About the role

  • Develop and execute Affirm’s social media strategy — from audience insight to platform mix, content approach, and measurement — ensuring every initiative drives cultural relevance and business impact.
  • Stand up a proactive content program that amplifies Affirm’s narratives, spotlights earned media, and engages our community with humanity and creativity.
  • Foster dialogue, respond in real time, and ensure our voice stays timely, direct, and culturally relevant.
  • Identify trends, test emerging formats, and champion new ways to show up across platforms.
  • Partner closely with Communications, Brand, and Partner Marketing to bring social-first thinking into every campaign and moment.
  • Use insights to refine content, grow reach and engagement, and deepen meaningful connections with our audience.
  • Report directly to the VP, Communications.

Requirements

  • 15+ years in communications or brand roles, and 10+ years leading social and community strategy at digital-first companies or bringing social-first strategies to life in high-growth environments.
  • Deep expertise in platform best practices (Instagram, TikTok, YouTube, Reddit, X, LinkedIn, etc.) and social listening/analytics tools.
  • A track record of creating culturally relevant content and campaigns that grow engaged, loyal communities.
  • An instinct for storytelling — with a strong creative point of view that cuts through noise and sparks participation.
  • Ability to combine strategic vision with hands-on execution in fast-moving environments.
  • A collaborative, influential partner that people love working with.
  • A data-driven approach with a passion for testing, learning, and improving.
  • Visa sponsorship is not available for this position.