Product Manager
Poppulo
Customer Marketing Program Manager
PDQ
full-time
Posted on:
Origin: • 🇺🇸 United States • Arizona, Colorado
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Independently develop, implement, and report on customer marketing programs (cross-sell, onboarding, renewal, retention, advocacy) at the direction of senior leadership
- Facilitate and host customer marketing events and collaborate with sales, customer success, and technical product experts
- Develop and implement review and referral programs that drive brand awareness, credibility, and customer advocacy
- Measure customer satisfaction and loyalty through regular NPS surveys and leverage insights to inform future programs
- Partner with product growth team to experiment with in-platform messaging to drive up-sell opportunities and conversions
- Proactively and regularly report on program and campaign performance, providing key insights to senior leadership
- Collaborate with broader marketing teams on go-to-market launches and product updates
- Analyze data, including product usage, to understand customer pain points and engagement; leverage this data to drive experimentation, establish program strategy, and identify KPIs
Requirements
- 5+ years of marketing experience
- Previous experience driving successful customer marketing programs
- A positive attitude and a passion for problem-solving
- Experience managing and executing customer marketing campaigns across parts of the customer journey
- Strong knowledge of customer marketing principles and tools
- Strong organizational skills to independently execute numerous projects and initiatives by assigned due dates
- Working analytical skills with the ability to interpret data and inform data-driven decisions
- Demonstrated ability to collaborate across teams and drive results in a fast-paced environment
- Must reside in one of PDQ's open US states (see listing)
- Majority of full-time roles do not qualify for visa sponsorship (H-1B); must be able to work without sponsorship
