Head of Marketing Strategy and Planning
Guesty
Principal, B2B Product Marketing
Paytient
full-time
Posted on:
Origin: • 🇺🇸 United States • Missouri
Visit company websiteJob Level
Lead
About the role
- Identify opportunities to monetize the value Paytient creates across the healthcare value chain including Providers, Employers, Pharma, Pharmacies
- Develop, manage, and mature a business development and partnership pipeline prioritizing opportunities by revenue impact and member/partner value
- Commercialize high-impact partnerships and lead GTM strategy end-to-end: program architecture, pricing, positioning, messaging, and launch
- Measure impact of initiatives with qualitative and quantitative KPIs tied to company objectives and goals
- Lead affiliate and partnership marketing to maximize revenue/lifetime potential and attract more affluent members
- Cultivate relationships and craft stories to support thought leadership and brand/content marketing strategy
- Seek and shape untapped potential across the marketing organization and company, developing nascent strategies
- Flex as a marketing leader across the team and support delivery of Paytient-wide company goals and business results
- Partner with the CMO in a chief-of-staff capacity on special projects and strategic planning
Requirements
- 10-12+ years of progressive, diverse experience in B2B or B2B2C marketing roles, ideally with product marketing, partnerships and/or growth experience
- Proven success in building and scaling marketing programs with external partners that deliver results and consumer value
- Experience in a complex industry such as healthcare, FinTech, SaaS, or benefits
- Experience in building GTM strategies, partnering with Product and Sales teams to bring them to life
- Ability to understand our audiences, their needs and pain points, and the full sales cycle
- Exceptional storytelling and communication skills, with the ability to translate complex information into simple, powerful messages
- Tenacity and a collaborative and proactive mindset, with a proven ability to work autonomously through ambiguity and cross-functionally
