Paytient

Marketing

• Establish & Lead the CRO Program: Partner with Marketing teammates to design, build, and scale our comprehensive A/B and multivariate testing program with a critical focus on landing pages and primary conversion points. Define success metrics, lead cross-functional conversations, and manage the tools necessary to unlock significant user acquisition and conversion growth.
• Drive Full-Funnel Strategy & Execution: Lead the strategic vision and execution across key milestones in the customer lifecycle, including designing dynamic, multi-touch segmentation and implementing lead-scoring models that power growth throughout the funnel.
• Partner on Product Growth & Utilization: Serve as the key marketing liaison with Product and PMM teams. Launch and drive adoption for new features and develop campaigns to increase product utilization goals.
• Define the Operational Data Strategy: Partner with senior leadership to define the critical role of data in our operational strategy. Architect the segmentation and data models used for execution.
• Analyze & Optimize Performance: Establish and monitor full funnel KPIs in partnership with Marketing and cross-functional groups. Build dashboards and deliver regular reports to leadership on program performance and cohort analysis.
• Lead Transformational Initiatives: Architect and build our future-state workflows and systems to support full-funnel growth, including leading complex projects such as implementing new technologies and mastering audience data.

Senior Lifecycle Marketing Manager

Performance Marketing

• Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
• Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
• Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey.
• Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies
• Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI
• Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
• Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
• Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
• Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI
• Identify and apply AI and advanced automation tools to improve productivity and campaign performance
• Manage the demand generation budget, focusing on growth, efficiency and creativity to maximize impact with limited resources
• Coordinate with external vendors, freelancers, or agencies to extend capacity as business needs dicate.

Senior Marketing Manager, Demand Generation

Product Marketing

• Identify opportunities to monetize the value Paytient creates across the healthcare value chain including Providers, Employers, Pharma, Pharmacies
• Develop, manage, and mature a business development and partnership pipeline prioritizing opportunities by revenue impact and member/partner value
• Commercialize high-impact partnerships and lead GTM strategy end-to-end: program architecture, pricing, positioning, messaging, and launch
• Measure impact of initiatives with qualitative and quantitative KPIs tied to company objectives and goals
• Lead affiliate and partnership marketing to maximize revenue/lifetime potential and attract more affluent members
• Cultivate relationships and craft stories to support thought leadership and brand/content marketing strategy
• Seek and shape untapped potential across the marketing organization and company, developing nascent strategies
• Flex as a marketing leader across the team and support delivery of Paytient-wide company goals and business results
• Partner with the CMO in a chief-of-staff capacity on special projects and strategic planning

Principal, B2B Product Marketing

• Reporting to the CMO and joining the Marketing Leadership Team.
• Identify opportunities to monetize Paytient's value across the healthcare value chain (Providers, Employers, Pharma, Pharmacies).
• Develop, manage, and mature a business development and partnership pipeline prioritizing revenue impact and member value.
• Commercialize high-impact partnerships and lead GTM strategy end-to-end (program architecture, pricing, positioning, messaging, launch).
• Measure impact of initiatives with qualitative and quantitative KPIs aligned to company objectives and goals.
• Lead affiliate and partnership marketing to maximize revenue/lifetime value and attract more affluent members.
• Cultivate relationships and craft stories that support thought leadership and brand/content marketing strategy.
• Seek out and shape untapped potential across the marketing organization and company; develop nascent strategies.
• Flex as a marketing leader to give the marketing team leverage and support delivery of Paytient-wide company goals and business results.
• Partner with the CMO in a “chief of staff” capacity to help with special projects and strategic planning.

Senior Lifecycle Marketing Manager

Senior Marketing Manager, Demand Generation

Principal, B2B Product Marketing

Principal, Strategic Marketing Programs