Paytient

Marketing

• Reporting to the CMO and joining the Marketing Leadership Team.
• Identify opportunities to monetize Paytient's value across the healthcare value chain (Providers, Employers, Pharma, Pharmacies).
• Develop, manage, and mature a business development and partnership pipeline prioritizing revenue impact and member value.
• Commercialize high-impact partnerships and lead GTM strategy end-to-end (program architecture, pricing, positioning, messaging, launch).
• Measure impact of initiatives with qualitative and quantitative KPIs aligned to company objectives and goals.
• Lead affiliate and partnership marketing to maximize revenue/lifetime value and attract more affluent members.
• Cultivate relationships and craft stories that support thought leadership and brand/content marketing strategy.
• Seek out and shape untapped potential across the marketing organization and company; develop nascent strategies.
• Flex as a marketing leader to give the marketing team leverage and support delivery of Paytient-wide company goals and business results.
• Partner with the CMO in a “chief of staff” capacity to help with special projects and strategic planning.

Principal, Strategic Marketing Programs