Growth Marketing

• Develop comprehensive demand generation strategy to grow nonprofit partnerships, secure corporate sponsorships, and drive individual donor engagement
• Develop integrated marketing campaigns to generate interest in Passion for Life’s mission and services
• Co-lead the Marketing & Communications team to develop and execute strategy and tactics
• Analyze marketing insights to inform strategic planning
• Compile report for management showing results (ROI)
• Work across departments to ensure proper messaging is executed online and is relevant to organizational goals
• Support and protect the brand by ensuring positive messaging is maintained in the on-line community
• Manage on-line discussions by listening to users, reading between the lines, and responding in a timely manner to users’ needs and requests. Report trends and recommended actions
• Prepare reports to update internal staff on usage statistics

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