Growth Marketing

• Own state-level acquisition strategies tailored to Medicaid eligibility criteria, regulatory dynamics, and local patient & caregiver demographics to drive qualified leads and optimize spend efficiency.
• Lead go-to-market (GTM) efforts for current and new states — including campaign activation, channel launch, creative localization, and coordination across internal and external teams.
• Delivery on growth targets by state, with quarterly and annual goals for Leads, Service Records (SRs), and Start of Cares (SOCs).
• Manage and optimize channel advertising budgets across multi-channel — ensuring efficiency and lead generation.
• Build and maintain lead quality feedback loops in partnership with engagement and intake teams to refine targeting, audience segmentation, and keyword strategies.
• Drive full-funnel performance optimization, including: Lead-to-SR and SR-to-SOC conversion rates, website traffic growth and conversion rate improvements, state-specific CRO testing plans and landing page performance.
• Own and execute structured testing roadmaps, including A/B testing of creatives, messaging, and landing page experiences.
• Collaborate on localized creative and messaging with state GMs and content teams, as well as external agencies, to ensure market relevance by state.
• Monitor and report on performance weekly and monthly, using Tableau analytics dashboards to drive decision-making and resource allocation.

Senior Manager of Growth Marketing

Freelance Platform Growth Partner

Enterprise Growth Director

Growth Marketer

VP of Growth

Marketing Specialist – YouTube Growth Marketer