Director, Growth Marketing
AgelessRx
PythonSQL
Senior Manager of Growth Marketing
FreedomCare
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Tableau
About the role
- Own state-level acquisition strategies tailored to Medicaid eligibility criteria, regulatory dynamics, and local patient & caregiver demographics to drive qualified leads and optimize spend efficiency.
- Lead go-to-market (GTM) efforts for current and new states — including campaign activation, channel launch, creative localization, and coordination across internal and external teams.
- Delivery on growth targets by state, with quarterly and annual goals for Leads, Service Records (SRs), and Start of Cares (SOCs).
- Manage and optimize channel advertising budgets across multi-channel — ensuring efficiency and lead generation.
- Build and maintain lead quality feedback loops in partnership with engagement and intake teams to refine targeting, audience segmentation, and keyword strategies.
- Drive full-funnel performance optimization, including: Lead-to-SR and SR-to-SOC conversion rates, website traffic growth and conversion rate improvements, state-specific CRO testing plans and landing page performance.
- Own and execute structured testing roadmaps, including A/B testing of creatives, messaging, and landing page experiences.
- Collaborate on localized creative and messaging with state GMs and content teams, as well as external agencies, to ensure market relevance by state.
- Monitor and report on performance weekly and monthly, using Tableau analytics dashboards to drive decision-making and resource allocation.
Requirements
- 3-4 years in performance or growth marketing, ideally in healthcare, consumer services, or ecommerce industry.
- Proven experience managing regional growth campaigns.
- Strong analytical skills — comfortable with funnel metrics, budgeting, and testing frameworks.
- Experience working with external agencies across paid media, creative, and analytics.
- Familiarity with CRO tools (e.g., Optimizely, VWO, Google Optimize), ad platforms and marketing automation/CRM systems.
- Excellent project management and cross-functional communication skills.
- Highly organized, proactive, and adaptable in a fast-growing environment.
- Experience with direct-to-consumer acquisition and retentions strategies.
- Working knowledge of healthcare compliance and advertising standards.
- Background in launching new geographic markets or state-specific GTM plans.
Benefits
- Competitive compensation
- Medical benefits
- Retirement plans
- Wellness programs
- Fun company events
- Ongoing learning opportunities to grow your career
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketinggrowth marketingfunnel metricsbudgetingA/B testingaudience segmentationlead generationconversion rate optimizationcampaign activationchannel launch
Soft skills
analytical skillsproject managementcross-functional communicationorganizational skillsproactiveadaptabilitycollaborationleadershipcreativitylocalization
