About the role
- Design, build, and optimize email marketing campaigns that engage and convert.
- Develop landing pages and web content that resonate with prospects and drive leads.
- Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
- Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
- Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
- Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
- Report on campaign performance with clear recommendations for improvement.
Requirements
- 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
- Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
- Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
- Experience with website CMS tools (WordPress, Webflow, or similar).
- Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
- Exceptional writing and editing skills — persuasive, clear, and engaging.
- Competitive, proactive, and wired to show measurable results.
- Bonus: experience marketing in a franchise or B2B services environment.
- competitive pay
- health/dental/vision insurance
- 401(k) with match
- generous PTO and holidays
- paid parental leave
- ongoing professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketinglanding pagesconversion optimizationA/B testingcopywritingdigital engagementmarketing automationanalyticsreporting
Soft skills
project ownershippersuasive writingclear communicationproactive mindsetcompetitive drive