Senior Manager of Growth Marketing
FreedomCare
Tableau
Growth Manager, SEM
JiffyShirts.com
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
About the role
- Own the SEM strategy and daily execution for Blanks + Transfers on Google and Bing.
- Build and continually optimize paid search campaigns across search, shopping, and performance max campaigns.
- Adjust bids, budgets, campaign structures, and targeting to improve efficiency and performance on a daily basis.
- Deliver growth against key brands and products based on strategic priorities, customer demand trends, and historical data.
- Conduct regular gap analyses and identify efficiency opportunities within platforms.
- Partner with the SEO team to ensure SEM strategy complements organic search initiatives:
- Use SEM data to identify keyword and content opportunities for SEO.
- Adjust SEM targeting to account for organic performance and rankings.
- Create a balanced approach that maximizes traffic, conversion, and cost efficiency across both channels.
- Develop keyword strategy, ad copy testing, negative keyword management, and landing page alignment.
- Collaborate with merchandising to ensure the most relevant product coverage and promotions.
- Partner with analytics to track KPIs, report on performance, and generate actionable insights.
- Stay ahead of SEM industry trends, including automation, AI-driven bidding, and new ad formats.
- Continuously improve campaign performance through structured testing and experimentation.
Requirements
- Bachelors Degree in Marketing, Digital Marketing Advertising or similar or equivalent years of experience.
- 8+ years of hands-on SEM experience with large-scale eCommerce accounts (Google Ads & Microsoft Ads required).
- Proven track record managing multi-million-dollar budgets with focus on efficiency and growth.
- Strong hands-on experience adjusting campaigns, bids, budgets, and campaign structures.
- Ability to think strategically while executing tactically in-platform every day.
- Deep knowledge of SEM best practices: keyword research, ad copy, bidding strategies, A/B testing, attribution.
- Understanding of how SEM and SEO interact; experience collaborating with SEO teams to maximize results.
- Strong analytical skills; advanced proficiency with Excel/Sheets and experience with Google Analytics or similar tools.
- Comfortable working cross-functionally with merchandising, creative, and analytics teams.
- Self-starter with excellent organizational skills, attention to detail, and ability to thrive in a fast-paced environment.
- Expertise in complex/ matrixed product catalog
- Experience with feed-based campaigns (Google Shopping, Merchant Center) strongly preferred.
- Background in ecommerce physical goods
Benefits
- Competitive salary, equity opportunities, and performance-based bonuses.
- Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
- Retirement Planning: 401(k)
- Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
- Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
- Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
- Professional Development: Annual stipend to support your learning and career growth.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEM strategypaid search campaignskeyword researchad copy testingbidding strategiesA/B testingattributioncampaign optimizationbudget managementfeed-based campaigns
Soft skills
strategic thinkingtactical executionanalytical skillsorganizational skillsattention to detailcross-functional collaborationself-starterability to thrive in fast-paced environment
Certifications
Bachelor's Degree in MarketingBachelor's Degree in Digital MarketingBachelor's Degree in Advertising
