Define and execute the overall marketing strategy across brand, product, demand generation, and communications
Continuously monitor emerging trends and competitive dynamics, turning insights into actionable strategies that keep the company ahead of the market
Position the company as a thought leader at the intersection of consent-based PII data and advertising performance
Adapt and tailor the company narrative into distinct, resonant messages for different customer audiences (data, enterprise, local business, channel, agency & direct), ensuring relevance and impact across segments
Translate corporate goals into market-facing campaigns that reinforce our credibility and revenue goals
Own the company’s narrative and messaging framework, ensuring consistency across channels
Lead creative development of campaigns, content, and digital experiences that elevate our brand and highlight differentiation
Partner with sales leadership to design and execute marketing programs that accelerate pipeline creation and conversion
Provide storytelling, content, and creative assets that empower sales teams to engage enterprise buyers
Leverage data and insights to optimize campaigns and demonstrate measurable ROI
Build, inspire, and mentor a high-performing marketing team
Collaborate with product, analytics, and client success to translate complex technology into customer-centric stories
Requirements
5+ years of progressive marketing leadership experience, ideally in ad tech, martech, or data-driven SaaS
Proven track record developing brand narratives and go-to-market strategies that drove revenue impact
Strong creative instincts combined with data-driven decision-making
Experience leading teams and collaborating with senior executives
Excellent communication skills with the ability to simplify complex ideas for varied audiences
Benefits
An opportunity to work with and directly impact our organization’s growth and revenue
An opportunity to work with the latest technology
Professional growth and development
Competitive salary and compensation structure and benefits
An enjoyable and evolving culture in a forward-thinking company
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.