Growth Marketing

• Creating a culture of data-driven, high velocity experimentation to drive customer acquisition and retention.
• Set experiment “roadmap” and ensure that both experiments are run properly, and that the right conclusions are gleaned from them. Experiments include A/B tests, exploring different channels, pricing tests, among many others.
• Set up the process: people, the “lanes” and the systems.
• Put good channel managers in place, manage them, incentivize them, coach them, and reorganize them.
• Establish and maintain robust marketing analytics, attribution and reporting frameworks, providing insights to optimize marketing performance and ROI.
• Participate in the development and execution of the company's growth strategy by using data-driven decision-making techniques and through analysis of competitor data and industry trends.
• Develop a deep understanding of the company's audience and product, and work with the content team to communicate effectively with them.
• Identify and analyze current channels for reaching our current and potential audience (CRM, SEO, conversion rate optimization, social media, content marketing, etc.) and adjust growth strategies accordingly.
• Optimize marketing outcomes by focusing on resource efficiency, allocating resources strategically.
• Maximize return on capital invested.
• Work closely with the product and content teams to align growth initiatives with overall business goals and communicate growth strategies throughout the organization.
• Develop and implement KPI's aligned with growth goals and adjust them as necessary according to strategy performance.

Director, Growth Marketing

Director of Lifecycle Marketing – Growth

VP, Growth Marketing

Growth Lead

Growth Lead

Director of Payments Growth