Director of Growth Marketing
Bridge
Director, Growth Marketing
AgelessRx
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $175,000 - $200,000 per year
Job Level
Lead
Tech Stack
PythonSQL
About the role
- Creating a culture of data-driven, high velocity experimentation to drive customer acquisition and retention.
- Set experiment “roadmap” and ensure that both experiments are run properly, and that the right conclusions are gleaned from them. Experiments include A/B tests, exploring different channels, pricing tests, among many others.
- Set up the process: people, the “lanes” and the systems.
- Put good channel managers in place, manage them, incentivize them, coach them, and reorganize them.
- Establish and maintain robust marketing analytics, attribution and reporting frameworks, providing insights to optimize marketing performance and ROI.
- Participate in the development and execution of the company's growth strategy by using data-driven decision-making techniques and through analysis of competitor data and industry trends.
- Develop a deep understanding of the company's audience and product, and work with the content team to communicate effectively with them.
- Identify and analyze current channels for reaching our current and potential audience (CRM, SEO, conversion rate optimization, social media, content marketing, etc.) and adjust growth strategies accordingly.
- Optimize marketing outcomes by focusing on resource efficiency, allocating resources strategically.
- Maximize return on capital invested.
- Work closely with the product and content teams to align growth initiatives with overall business goals and communicate growth strategies throughout the organization.
- Develop and implement KPI's aligned with growth goals and adjust them as necessary according to strategy performance.
Requirements
- Ability to lead a team and be a strategic leader as well as an invaluable individual contributor.
- Ability to manage stakeholders and collaborate with cross-functional teams: ops, product management, etc.
- Very analytical; preferably knowledge of Python, SQL, SAS or other analytics tools.
- Talent for translating numbers into an actionable story for business leaders.
- A track record of success in CAC and LTV optimization.
- Deep familiarity with Google, Google Analytics, Meta, and other major D2C channels.
- Good project manager skillset.
- Detail-oriented with the ability to push forward multiple, fast-moving pieces at once seamlessly.
- Curiosity and interest in the longevity space.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingmarketing analyticsattribution frameworksKPI developmentCAC optimizationLTV optimizationPythonSQLSASconversion rate optimization
Soft skills
strategic leadershipteam managementstakeholder managementcollaborationanalytical thinkingstorytellingproject managementdetail-orientedresource efficiencycuriosity
