Marketing Manager (Perm, US, Remote)
Nearform
Senior Digital Marketing Manager
ParentPay
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Lead end-to-end email campaigns — from concept to deployment — ensuring visually compelling, error-free communications that drive engagement and conversions.
- Design banners and short-form digital assets using tools such as Adobe Illustrator, Canva, or Adobe Express.
- Write persuasive, concise, and engaging short-form marketing copy for emails, landing pages, forms, and other digital channels.
- Maintain a zero-tolerance approach to errors across all campaign content and channels.
- Stay current with email UX/UI trends and apply best practices.
- Build seamless landing pages and marketing forms, with CRM integration.
- Plan and manage complex campaign workflows using tools such as Lucid.
- Build and maintain sophisticated automation workflows in ClickDimensions (must-have) and HubSpot (optional) for nurture, sales sequencing, onboarding, and re-engagement.
- Plan and execute always-on lead generation email programmes, with continuous testing and optimisation.
- Develop and execute integrated omnichannel campaign plans across email, PPC, landing pages, and social media.
- Project manage campaign delivery at scale in a fast-paced environment.
- Collaborate with cross-functional teams (data, web, creative) to ensure timely rollout and execution of campaigns.
- Analyse campaign metrics and provide actionable insights to optimise engagement and conversion.
- Drive higher campaign ROI through continuous testing, optimisation, and data-driven decisions.
- Report to Olivia Balaban.
Requirements
- Proven digital marketing expertise in B2B environments, ideally within competitive sectors or high-performing agencies.
- Advanced ClickDimensions experience – including email, forms, and complex automated workflows.
- Basic HMTL skills are desirable.
- Degree in Marketing, Digital Marketing, Communications, or equivalent experience.
- Strong design skills with hands-on experience in email layouts and digital marketing banners.
- Skilled copywriter, concise, engaging, and grammatically flawless.
- AI-savvy marketer – comfortable using AI tools to enhance research, copywriting, and reporting - while maintaining high-quality output.
- Advanced Excel and PowerPoint proficiency.
- Dynamic and proactive – thrives in fast-paced environments, takes ownership, and drives projects forward independently.
- Flexible and dependable – embraces change, manages shifting priorities effectively, and adjusts working hours when needed.
- Detail-oriented and organised – delivers high-quality, error-free work while juggling multiple priorities.
- Strong communicator and collaborator – builds relationships, influences stakeholders, and works effectively across teams.
- Provide a portfolio of email and digital marketing design work as part of the application process.
- Experience with HubSpot (optional).
