ParentPay

Digital Marketing

• Lead end-to-end email campaigns — from concept to deployment — ensuring visually compelling, error-free communications that drive engagement and conversions.
• Design banners and short-form digital assets using tools such as Adobe Illustrator, Canva, or Adobe Express.
• Write persuasive, concise, and engaging short-form marketing copy for emails, landing pages, forms, and other digital channels.
• Maintain a zero-tolerance approach to errors across all campaign content and channels.
• Stay current with email UX/UI trends and apply best practices.
• Build seamless landing pages and marketing forms, with CRM integration.
• Plan and manage complex campaign workflows using tools such as Lucid.
• Build and maintain sophisticated automation workflows in ClickDimensions (must-have) and HubSpot (optional) for nurture, sales sequencing, onboarding, and re-engagement.
• Plan and execute always-on lead generation email programmes, with continuous testing and optimisation.
• Develop and execute integrated omnichannel campaign plans across email, PPC, landing pages, and social media.
• Project manage campaign delivery at scale in a fast-paced environment.
• Collaborate with cross-functional teams (data, web, creative) to ensure timely rollout and execution of campaigns.
• Analyse campaign metrics and provide actionable insights to optimise engagement and conversion.
• Drive higher campaign ROI through continuous testing, optimisation, and data-driven decisions.
• Report to Olivia Balaban.

Senior Digital Marketing Manager

People Operations

• Hybrid role based two days/week in our Colombo office.
• Support the Sri Lankan division of ParentPay Group and work closely with the Managing Director on HR operations, recruitment plans and budgets.
• Involved in the full employee lifecycle from recruitment to onboarding to offboarding.
• Lead and manage recruitment & onboarding: end-to-end hiring process, onboarding and exits.
• Manage HR operations: employee records, medical insurance, attendance, ID cards, and general HR queries.
• Oversee employee engagement & development: training, career pathing, succession planning, social/engagement events, and salary benchmarking.
• Manage administration & office operations: day-to-day office operations, facilities, memberships and supervise the Admin Executive.
• Ensure compliance & policies: execute HR guidelines, policies, and align with Group HR.
• Collaborate with recruitment agencies, HR partners, and Group teams in Sri Lanka and the UK for HR, budget, and reporting requirements.
• Handle communication & employer branding: LinkedIn/social pages, job postings, internal communications, and marketing materials.

Senior Digital Marketing Manager

People Business Partner