PadSplit

Copywriter

• Own PadSplit’s content strategy across web, blog, and social to drive growth and visibility.
• Co-manage the editorial calendar, aligning content with business goals and seasonal opportunities.
• Create content that supports every stage of the customer journey.
• Develop gated assets and high-converting landing pages to drive qualified leads and growth.
• Lead SEO initiatives and execute multi-channel distribution strategies to maximize reach and inbound demand.
• Leverage research and customer insights to refine messaging and identify opportunities.
• Partner with marketing and other teams to ensure alignment and consistency.
• Track KPIs, optimize content through testing, and build scalable processes for efficient production.

Senior Copywriter

Sales Operations Manager

• Own lead creation, enrichment, routing logic and SLAs for the SDR team, ensuring leads are accurately attributed, prioritized, and worked efficiently from the moment they enter the funnel.
• Operate, monitor, and optimize SDR cadences to improve contact rates, qualification, and conversion, partnering with SDR leadership to test and iterate on cadence performance.
• Analyze lead conversion and engagement data to identify trends, gaps, and opportunities across sources, segments, and SDRs, translating activity into pipeline and revenue impact.
• Translate SDR productivity into pipeline and revenue outcomes, attributing results to lead sources, cadences, and individual contributors to improve performance visibility and accountability.
• Maintain clear visibility across the Lead → Contacted → Qualified → Sales handoff funnel, identifying friction points and improving handoff quality and conversion to Sales.
• Monitor touchpoints, activity levels, and time allocation across the SDR team, identifying productivity patterns that drive stronger revenue outcomes.
• Establish and maintain KPIs for SDR performance, funnel health, pipeline, and revenue contribution, delivering regular insights and reports to Sales and RevOps leadership.
• Work closely with Marketing, Sales, RevOps, and Systems teams to improve lead flow, data quality, attribution, and overall top-of-funnel performance.
• Drive a culture of experimentation and optimization by testing new processes, tools, and workflows, leveraging AI-powered solutions and automations to improve SDR productivity and pipeline generation.

Sales Operations Analyst

Product Manager

• Define and continuously refine the product vision, strategy, and roadmap for the Supply Growth domain based on data, customer insights, and business priorities.
• Clearly communicate roadmap priorities, tradeoffs, and progress to cross-functional partners and executive leadership.
• Partner daily with engineering, design, data, sales, marketing, and support to scope, build, and launch high-impact initiatives.
• Balance short-term activation wins with long-term platform investments through structured prioritization and clear tradeoff decisions.
• Conduct interviews, usability testing, and research to validate hypotheses and ensure a user-centric product approach.
• Lead sprint rituals including stand-ups, sprint planning, backlog grooming, and bug triage to ensure high-quality execution.
• Analyze funnel metrics, activation KPIs, and market data to identify opportunities and measure product impact.
• Run experiments, evaluate results, and iterate quickly to improve user experience and core supply growth metrics.

QA Engineer

• Test Strategy Ownership – Design and execute comprehensive test strategies across Mobile, Web, and backend services.
• End-to-End Validation – Validate complex user flows that span frontend interfaces and backend systems.
• API & Backend Testing – Perform API validation, data integrity checks, and business logic testing.
• Regression Coverage – Execute cross-platform regression testing prior to releases to ensure stability.
• Issue Investigation – Diagnose defects using logs, network tools, and API inspection techniques.
• Defect Lifecycle Management – Document, prioritize, and track defects while partnering with engineers on root-cause resolution.
• Environment Management – Maintain test environments, device coverage, and reliable platform test data.
• Risk Identification – Proactively surface quality risks during sprint planning and release cycles.