Pacto Global - Rede Brasil

Marketing

• Support the marketing strategy by qualifying and managing leads generated by Pacto Global’s various initiatives, ensuring correct registration, tracking and forwarding for conversion with internal teams.
• Analyze and qualify leads generated by marketing activities, institutional and thematic events, and other initiatives;
• Register, organize and monitor leads;
• Forward qualified leads to the Membership, Fundraising, Engagement and Impact teams according to defined criteria;
• Monitor performance indicators related to lead generation, qualification and conversion;
• Support the preparation of reports and analysis of results;
• Propose improvements to workflows, processes and strategies for lead generation and conversion, in alignment with internal partners;
• Work collaboratively across different areas, ensuring clear communication and smooth processes;
• Support general marketing requests;
• Manage external suppliers.

Junior Marketing Analyst, Lead Management

Analyst

• Conduct active prospecting of new companies, including initial outreach, meeting scheduling, and ongoing follow-ups;
• Qualify leads and manage the onboarding funnel, from initial contact through final approval;
• Conduct onboarding meetings focused on strategic and institutional messaging;
• Monitor the analysis and approval process for companies applying to join;
• Update, monitor, and manage the opportunity pipeline in Salesforce;
• Participate in institutional and strategic events to prospect new companies;
• Support the renewal/re-enrollment process for companies, ensuring alignment with established criteria;
• Support and execute strategic initiatives within the onboarding/membership area;
• Maintain document control and organize partner company information.

Junior Marketing Analyst, Lead Management

Junior Onboarding Analyst