Marketing Copywriter
Oppizi
Social Media Specialist
Outsource Recruiter
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $7 - $9 per hour
Job Level
Mid-LevelSenior
About the role
- Take ownership of social media activity from strategy to execution including scheduling, posting, engagement, and performance reporting.
- Maintain a strong and engaging presence on Instagram, Facebook, and TikTok.
- Maintain and execute a social media deployment calendar aligned with the marketing and content strategy.
- Post content consistently across Instagram, Facebook, and TikTok, ensuring timeliness and brand alignment.
- Repurpose user-generated content and internal assets, with occasional creation of unique content for promotions or special campaigns.
- Suggest hooks, trends, and engagement tactics to build reach, boost engagement, and support lead/customer acquisition.
- Manage the ambassador program through LoudCrowd, reviewing and curating UGC, engaging with contributors, and aligning gifting with content needs.
- Analyze performance metrics via native tools and third-party platforms, preparing monthly reports with actionable insights.
- Collaborate closely with the content and design team to ensure alignment with brand identity and overall marketing goals.
- Engage with the online community by responding to comments and direct messages.
- Edit existing visual assets for social media use, ensuring consistency in brand aesthetics.
Requirements
- At least 3 years of experience in social media management and content execution.
- Proven experience with Instagram, Facebook, and TikTok.
- Proficiency in Canva and/or Adobe Illustrator/Photoshop.
- Strong written English skills; able to write clear, engaging, and on-brand copy.
- Experience with scheduling and analytics tools (Hootsuite, Meta Business Suite, TikTok Insights, etc.).
- Analytical mindset with ability to use data to drive decision-making.
- Reliable internet connectivity and ability to work remotely with the team.
- Video editing skills (CapCut, Adobe Premiere, InShot, or similar) (preferred).
- Familiarity with TikTok advertising and paid social boosting strategies (preferred).
- Experience working with consumer product brands, preferably in the baby or maternity industry (preferred).
- Understanding of both B2B and B2C social strategies (preferred).
- Empathetic understanding of the target audience—ideally someone who is or has been a parent (ideal preference).
- Female candidates active on social media personally, with strong awareness of current trends (ideal preference).
- Self-starter with initiative, adaptable to changes in platforms, and comfortable navigating ambiguity (ideal preference).
- Previous experience working with US or European brands in a similar target market (preferred).
