Marketing Communications Strategist
Williamsburg Learning
SparkSQL
Salary
💰 CA$52,000 per year
Job Level
Senior
Tech Stack
Spark
About the role
- Establish Chuffed’s social media channels as a hub for movement storytelling with consistent, high-quality, campaign-centered content that grows reach and deepens engagement.
- Turn Chuffed campaigns into moment-defining content: write copy, cut reels, produce carousels and videos that drive mass support.
- Define and shape the Chuffed voice: bold, authentic, and rooted in solidarity.
- Create culture-shifting content: rapid-turnaround reels, high-impact carousels, and viral videos.
- Spotlight activists: amplify user-generated content and co-create organizer stories to extend their reach.
- Experiment and evolve: test formats, track performance, and iterate on what works.
- Be the ear to the ground: monitor platform shifts, content trends, and movement narratives to spark action when it matters.
- Nurture community: monitor inboxes, comments, and tags; engage in online conversations and build trusting relationships within the social justice community.
Requirements
- You’re a hands-on creator: write, design, film, edit, and publish content yourself.
- You’ve built audiences at scale before for movements, campaigns, or mission-driven brands.
- High initiative: experiment with formats, jump on moments fast, operate without perfect briefs.
- Build trust with collaborators: amplify stories through relationships grounded in solidarity and shared purpose; ensure it’s never extractive or transactional.
- Gritty and low-ego: test, learn, and move forward.
- Culture-savvy: immersed in activist media and online culture; spot trends and narrative shifts.
- Data-aware: analyze performance and adjust approach to drive reach and impact.
- Thrive in ambiguity: adapt to platform changes, evolving narratives, and urgent campaigns.
- Resourceful: make effective content without perfect footage or fancy kit.
