Behind every caption, video, and graphic is a chance to spark trust, guide a decision, and remind someone that they’re not just buying a house — they’re building their future.
Thrive on bringing order to chaos; take scattered ideas and shape them into a clear plan; get energy when engagement rises because of something you orchestrated.
Guide a creative team of designers, editors, and AI video creators to produce content that reflects who we are and what we stand for.
Own the calendar, ensure consistency in tone and visuals, and use analytics to adapt and refine what connects with our community.
Build and manage the content calendar across Instagram, Facebook, LinkedIn, YouTube, and TikTok.
Coordinate with agents to highlight wins, stories, and behind-the-scenes moments.
Review creative output from the designer, editor, AI video creator, and copywriter.
Track analytics weekly and adjust plans for stronger engagement.
Ensure every piece of content reflects HPT’s brand tone, visuals, and values.
A clear and consistent content pipeline — no missed posts, no off-brand messaging.
Engagement and reach trending upward month after month.
Creative team members producing their best work under your guidance.
Data-driven insights shaping what we share, when, and how.
A social presence that builds trust and reflects HPT’s culture of care.
Houston Properties Team: Ranked Houston’s #1 boutique real-estate team with $2B+ sales and 1,000+ five-star Google reviews.
Requirements
Strong, natural communicator who enjoys starting conversations.
Social media savvy — especially IG & LinkedIn.
Detail-oriented and disciplined about tracking outreach.
Friendly, curious, and persistent (but not pushy).
Experience in real estate, recruiting, sales, or community management is a plus.
Accountable: You own deadlines and results.
Caring: You create content that genuinely helps and informs our audience.
Coachable: You take feedback and improve quickly.
Knowledgeable: You know how to spot content worth sharing.
Transparent: You communicate openly and honestly.
Bonus points if you already know AI tools, but we will train you.